Short and snappy videos that grab attention

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Think of it like a direct email but way more targeted. Best for Offers, direct invitations (like free trials or webinars), or starting conversations with hard-to-reach decision-makers. Real-world win A financial services firm used Sponsored InMail to boost webinar registrations with a staggering 25% open rate. 3. Display Ads: The Visual Powerhouse What it is Eye-catching banner ads that pop up in strategic places across the LinkedIn network.


Best for Retargeting people who've visited your website, or casting a wider brazil whatsapp fan net to build brand recognition among a specific audience. Real-world win A cybersecurity company boosted its lead volume by 400% using display ads to target specific job titles within its ideal client base. 4. Video Ads: Tell Your Story What it is in the newsfeed. It's like your chance to create a mini-commercial that showcases your brand's personality.


Best for Product demos, testimonials, or sharing company culture highlights dynamically. Real-world win A SaaS company noticed a 248% increase in conversions after switching to video ads for promoting their free trials. 5. Document Ads: Showcase Your Expertise What it is Share reports, ebooks, whitepapers, or even snazzy presentations to position yourself as a thought leader. Best for Offering valuable content in exchange for leads, and establishing your company as the go-to expert in your field.