5 Tips for Creating an Effective Pop-Up

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After activating the pop-up, 410 users applied the promo code
The result is 410 users who responded to the pop-up and started the timer, entered the promo code in the basket.

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Number of fields. The fewer fields in a form, the higher the likelihood that the user will fill it out. Simplicity is key. Reducing the number of fields to the most necessary increases conversion by an average of 30-40%. Request only the data that is really needed for conversion, such as email or phone number.

Pop-up delay. An important parameter that affects user perception. If a pop-up appears too early, it can distract or irritate. Research shows that the optimal delay is about 10-15 seconds, which allows the user to first familiarize themselves with the page content. This helps to avoid an aggressive reaction and increases the chances of high conversion.

Scroll. When a pop-up appears after a user has scrolled a certain part of the page, it increases its relevance. Pop-ups set to appear after 50-75% of the page scroll increase conversion by 20% compared to those that appear immediately. This shows that the person is interested in the content and is more likely to respond to your offer.

An effective pop-up usually includes two key elements: a clear offer and a clear call to action. Try to limit yourself to two simple offers per window and complement them with a call to action button.

The call to action should be easy to read and catch the user's attention. The motivation can be different: a free gift, a promo code, participation in a drawing.
The pop-up should be noticeable, but fit into the overall style of list of netherlands cell phone number the site. Design in the style of the site is a key point, the window should stand out, but not seem like something foreign.
The pop-up should display correctly on all devices. This can be customized using tools like Plerdy, to suit the individual needs of the audience.
It is important to offer visitors a choice - each pop-up should be easy to close. This helps the user not feel pressured.
It is better to show a window when the user has already started interacting with the content. For example, a pop-up on a product page or blog with a relevant offer would be much more appropriate.
We left step-by-step instructions on how to make a pop-up window on a website in a separate article.

How to improve an existing pop-up
When creating pop-ups, there is only one small step from useful to annoying. Here are the main points to check for a pop-up:

Clear understanding of the task and user journey . Decide what exactly you want to achieve with the pop-up and under what circumstances it will be shown to the visitor. Look at the existing mechanics and adapt them to cjm.
Informative. Content should be short, clear and contain a call to action. Check it to make sure it matches the audience's goals and interests.
Personalization. Consider user experience, segment visitors and deliver only those banners that are interesting to a specific segment.
Suitable type and location. Consider where it is best to place the window and what type it should be.
There are pop-up creation services that will help with all the points from the list above, look for them in our selection.