Current trends in programmatic advertising

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Timing Optimization: Understanding when users are most active on mobile devices helps optimize ad delivery times and improve CTR.
Interactive Formats: Mobile devices provide unique opportunities for creating interactive advertising formats such as swipes, screen taps, embedded videos with interaction capabilities.
Programmatic advertising
Integration with AI and Machine Learning: The aforementioned AI and machine romania consumer mobile number list learning are becoming essential tools for improving the effectiveness of programmatic advertising. Not only does it improve targeting, but it also helps analyze large amounts of data to accurately predict user behavior.
Programmatic Advertising in Video and Mobile Apps: Video and mobile are key channels for the future progress of programmatic advertising. Increased investment in video formats such as overlay banners and native video ads will continue to grow. Mobile apps will also become increasingly important for executing programmatic strategies.