How does display advertising work?

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Display advertising uses a wide variety of formats and sizes that are shown on websites, apps or videos. There are different advertising networks that offer this service.

The most notable ones are Google Ads , Doubleclick and Yahoo Gemini , although there are many other options on the market.

Through these advertising networks, advertisers have the possibility of displaying advertising banners in specific locations, according to the interests of the target audience. The format and editorial style of marketing directors email list native advertising must be consistent with the values ​​and style of the platform on which it is integrated. Thus, advertising must respect the tone, voice and style of the platform and the content of the media or blog.

Furthermore, advertising content must be relevant, useful and of quality for the user, and must not be misleading or sensationalist. This will help achieve better integration and acceptance by the user.

Advertising space and saturation
Advertising space must be well defined and located so as not to negatively affect the user's browsing experience. Too many ads or poor placement of them can overwhelm the user and cause them to abandon the platform.

Before starting a display advertising campaign, it is necessary to create an eye-catching and effective ad that will impact the viewer.

Ads can be of different types, such as images, animations, videos or even HTML5 . The goal is to capture the user's attention and motivate them to click. In terms of format, there are two main types of banners: image banners and text banners.

The first ones contain a striking image that attracts the user's attention, while the text ones are simpler and are based solely on the message you want to convey.

In any case, the format will depend on the company's marketing strategy and its objectives.