Although text content is very similar, it is used for different purposes and therefore has unique characteristics. Check out the main ones in the white paper.
Objectivity
Another trend in content marketing , guides are very similar to white papers. This is because they are longer pieces of content that explore a specific topic, trying to offer the reader the greatest amount of information. However, in the case of a white paper, the goal is not to create a relationship with the persona, but rather to provide knowledge about something specific. Therefore, it is a straight-to-the-point piece of content.
Depth
When thinking about the point in the sales funnel where the white hotmail email list paper is used (purchase decision), it is easy to understand another difference in the material: depth. Just like other advanced content, the idea is to promote rich material that helps the consumer understand the value of the service or product offered. The difference, in this case, is that the white paper is based mainly on studies, words from experts and technical views.
Technical language
It is necessary to have in-depth knowledge and authority to write a white paper. This is not a material that concerns itself with whether technical terms will be understood or whether the reports presented will be easily understood. This does not mean that to develop such content it is necessary to adopt difficult words or complex schemes.
White paper, e-book and infographic
Due to the size of the material, readers can often confuse a white paper with an e-book. On the other hand, if we look at the development of content based on research and other data sources, a white paper could resemble a giant infographic. However, unlike the other two content formats, a white paper deals with just one topic.