What is a Facebook bot ? How can digital technology improve your customer relationships? Get access to mobile marketing best practices: your brand can now develop its Facebook Messenger ChaBot to engage its customers and chat on smartphones. Offer your customers an innovative user experience , collect qualified data and optimize your customer relationships. Sounds complicated to implement? Not at all: here is an explanation, followed by our essential tips...
1. Understand what a Messenger Chatbot is
A Chatbot is a conversational robot : it allows you to manage customer issues in real time
before, during and after the sale. In simple terms, a Bot interacts kazakhstan whatsapp data with a user as a real person would. It can answer questions and direct the user to any type of content. Specifically, your company offers your customers a personalized mobile conversation scenario, using a ChatBot on Facebook Messenger . Facebook Messenger then communicates with your system and allows you to retrieve data relating to the conversation and your customer .
In the case of a ChatBot integrated with Facebook Messenger, the user will be able to receive notifications from your Bot on their smartphone via the Facebook Messenger application. This is known as Facebook Messenger Push .
Let’s now look at the factors to consider before setting up your Facebook bot.
2. Identify how your Facebook bot can improve your relationship with your customers
What problems can be solved with your ChatBot? Do you want to automate part of your after-sales service? Manage pre-sales questions? Optimize the purchasing process? Exploit certain post-sales opportunities?
3. Define the uses that bring satisfaction to your customers
Do they want to be directed to a point of sale, receive your offers or their invoice? An ROI approach will guide you: which uses are measurable and contribute to the company's commercial performance?
4. Develop a scenario-based conversational approach
Rationalize questions by usage scenarios. Each usage has its own scenario.
What do your customers use? Do they need on-demand information, such as opening hours, a user guide, access to promotions, invoices, online shopping?
5. Simplify to design an intuitive user experience
The simpler the scenarios, the better the results. To establish communication, it is essential to be clear, to be able to make yourself understood instantly. While the interface must be ergonomic and intuitive , the interaction of your scenario must also be guided . It is about not losing the user.
6. Gain trust by personalizing the exchange
The user experience will only be good if it is personalized . To achieve this, make the most of your customers' data! Last name, first name, gender, age, birthday, loyalty account number, etc. are data that will allow you to send the right message at the right time (you have already identified the right person).