The text must be simple and direct We make the mistake

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” Do you notice the difference? 7.- of wanting to tell everything in the title of our emails for fear that the recipients will not open them. Therefore we try to make sure that they understand everything we have to say. We give excessive explanations, we use several verbs, adjectives, etc. And all we achieve is that the sentences are either not well understood or are boring and burdensome. Use a direct phrase like: “ We’re finally opening this Thursday! ” rather than: “ Dear subscriber, we want to let you know that the opening will take place next Thursday .” 8.- Do not include the sender's name in the subject Another mistake we often make is including our name in the subject line. But as you know, to create titles that work in email marketing you must be clear, concise and brief.


Don't repeat the same thing over and over build outlook business mailing lists again because you won't be effective. For this reason, it is better to choose a subject like: “ The value of SMS Marketing ” than: “ At MDirector we tell you why it is important to adopt SMS Marketing strategies .” However, to do this you must send it from an email account that contains the brand name so that users can recognize it. 9.- Ask questions Starting your communication by asking a question will automatically put the reader in the situation and answer in his or her head. If the answer is positive, he or she will probably open your email and read it . However, you must know how to ask questions. “ Do you want to save €30 on each email campaign? ” The answer may be yes or no. “ What would you do if you could save two hours of work a day? ” The answer will lead the recipient to imagine the benefits of having free time.