5. Sometimes, you have to break up.

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difficult to give feedback with such lofty goals. That’s why I’m so grateful for my colleague Marja Vitti.

Marja joined our team in March 2024. Since then, she’s implemented a feedback program that allows us to give kudos for great work and correct inconsistencies early.

Our editors now write comments throughout the submitted Google Doc and tag the writer for review. Then, we make another clean copy and send it to our internal blog team managers for upload.

The writers get helpful feedback. Our property owners internally get an easy-to-read, easy-to-upload version of the text. It's a win-win.

This system has proved especially helpful for our subject matter experts. They’re great writers with unique insights in their fields. However, they often don’t have a technical SEO background.

This commenting system allows them to learn as they grow with us.

Not every writer is the right fit. In today’s landscape, you may denmark whatsapp number database have to say goodbye to your content generalists in favor of subject matter experts.

I’ve had to write many breakup emails in this role. It’s my least favorite part of my job, but sometimes, it’s essential.

You may have a writer that’s always late. Or perhaps, they can’t adapt to your new EEAT-driven strategy, even with all your training resources.

Your team should be lean and filled with great writers. You’ll need to say goodbye to those who don’t make the cut. And, that’s okay.