These long-form types of content allow you to go into greater detail about the specifics of your event, whether it be a particular speaker, session, or experience taking place.
It also creates an additional page to be shared on social media and indexed in search engines.
INBOUND has an entire blog dedicated to the annual event.
example of a blog written by INBOUND to market the event
It shares tips on getting the most out of your attendance, announcements of what to expect, and even session recaps, and profiles of past and future speakers.
Promoting your event doesn’t stop at email or content. Check out these resources for even more tips on how event marketing:
How to Sell Out Your Next Event [+Tips From INBOUND Marketers]
15 Ideas to Promote Your Next Event
How to Promote a Virtual Event, According to HubSpot Marketers
7. Plan for content creation during the event.
Marketing your event shouldn’t stop when your event begins.
Dedicate some resources to promoting your czech republic whatsapp number database event as it’s happening. Attendees may learn something new about what’s offered, and those who didn’t register will be curious about what they’re missing.
Over the years, I’ve been in charge of real-time content during dozens of events. This primarily involved managing a small team that:
Published Stories and Posts on Instagram
Live-Streamed on Facebook
Live-tweeted on X (at the time, Twitter).
Engaged with and reshared attendee-created content.
Here’s a peek at one of my teams from back in 2016:
7 Effective Ways to Promote an Event on Facebook
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