Glance It Seems Obvious That a Positive

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How to attract the attention of a new audience, but not lose the old and loyal ones? In such situations, it is not necessary to make abrupt public statements about changing the business strategy. Changes can happen norway telegram number database smoothly. Even if your paths with clients diverge for a while, you need to remember that people change too.

Remember that your audience is real people who grow and develop with you. Having maintained good relations with the audience, you can count on them again in the future. For a long time, the main model of our business was services for individuals - corporate managers. Over time, the number of b2b projects grew and we realized that this direction was no less interesting for us.

We made the transition smoothly: first, we communicated with clients personally, discussed their requests, strategy, and how we could help them with a new line of products. Only then did we change communication in the public space. With any change in course, losses are possible, and we did lose several clients, but most stayed with us.

The main thing during internal changes is to maintain honesty with the audience and tune in to the fact that people will need time - from six months to 2-3 years - to consolidate new associations with your name in their minds.