How to build a PPC campaign

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"Advertisements are good for short-term solutions as part of your marketing strategy. Marketing, though, is a key to the long-term success of your brand."

Here‘s an example (keep reading — there’s a quiz at the end of it):

Let‘s say a business is rolling out a brand-new product and wants to create a campaign promoting that product to its customer base.

This company’s channels of choice are Facebook, Instagram, Google, and its company website. It uses all of these spaces to support its various campaigns every quarter and generate leads through those campaigns.


To broadcast its new product launch, it publishes a downloadable product guide to its website, posts a video to Instagram demonstrating its new product, and invests in a series of sponsored search results on Google directing traffic to a new product page on its website.

Now, which of the above decisions was marketing, and which cayman islands whatsapp number database was advertising?

The advertising took place on Instagram and Google. Instagram generally isn‘t an advertising channel, but when used for branding, you can develop a base of followers that’s primed for a gentle product announcement every now and again.

Google was definitely used for advertising in this example; the company paid for space on Google — a program known as pay-per-click (PPC) — on which to drive traffic to a specific page focused on its product. A classic online ad.