Copywriting techniques always aim to work with your audience's emotions, and one of the essential items for this are the famous mental triggers .
Mental triggers are external agents that can produce emotional symptoms in people. Basically, they are stimuli that act directly on our brain and provoke certain reactions (good or bad).
Reacting to mental triggers is natural for humans, and Copywriting direct moving leads email list structures them in a thoughtful and strategic way to provide the desired feelings and emotions in the reader.
There are several mental triggers, some used more than others in copywriting. Check out the main ones:
Scarcity: consists of inciting in the reader a feeling of loss. It is mainly used when the product or service has a limited quantity;
Urgency: seeks to provoke immediate action from the reader. It can be applied when the offer has a limited duration, for example;
Reciprocity: this principle consists of returning a favor. A classic example is when a company offers a material or gift in exchange for the persona's data;
Authority: this trigger aims to build people's trust, positioning your company, product or service as a leader or expert in the field;
Social Proof: seeking to convince people through the satisfaction of other people. For example, when the company shows that its brand is chosen by successful people or those who have achieved good results;
Anticipation: is the creation of good prospects about the launch of a product, service or company action. Teasers are perfect for provoking this reaction in the reader;
Novelty: Here, the aim is to incite the pleasure of new things. The annual update of Apple's smartphone models, for example, is an excellent use of this trigger.
Remember that, regardless of the mental triggers, you need to know exactly the objective of your communication before creating a good copy, and of course, always think about solving your persona's pain points.
Oh, and don't even think about using all the mental triggers in your text!
Copy with too many mental triggers is difficult to understand and may even have the opposite effect to that desired, so use it in moderation!
We hope you enjoyed learning more about the benefits of copywriting to increase sales! Now, I recommend that you read our article on creative writing and get another boost in creating content to engage your target audience!