Free Marketing Plan Template
Posted: Mon Jan 20, 2025 4:24 am
2. STP Marketing Model
The STP Marketing Model is all about getting laser-focused on who your customers are and how to best reach them. STP stands for Segmentation, Targeting, and Positioning (it also stands for the seminal ‘90s alt-rock band Stone Temple Pilots, but that’s not what we’re talking about here).
STP is a top-down approach that helps you break down your audience into smaller segments, determine who’s most likely to be interested in your product, and then position your brand to appeal directly to them. In my experience, it’s like crafting a personalized message for each group rather than a one-size-fits-all approach.
Outline your company's marketing strategy in one simple, coherent plan.
Pre-Sectioned Template
Completely Customizable
Example Prompts
Professionally Designed
Download for free
When to Use It
I’ve found the STP model to be super useful when you’re belarus whatsapp number database looking to refine your marketing efforts, especially if you’ve got a diverse audience.
Whether launching a new product or trying to make your existing campaigns more effective, this model helps you zero in on the most receptive segments and tailor your messaging accordingly.
How to Use It
Segmentation: Start by dividing your overall market into smaller segments based on different criteria like demographics, behaviors, or needs. The goal is to identify distinct groups within your broader audience.
The STP Marketing Model is all about getting laser-focused on who your customers are and how to best reach them. STP stands for Segmentation, Targeting, and Positioning (it also stands for the seminal ‘90s alt-rock band Stone Temple Pilots, but that’s not what we’re talking about here).
STP is a top-down approach that helps you break down your audience into smaller segments, determine who’s most likely to be interested in your product, and then position your brand to appeal directly to them. In my experience, it’s like crafting a personalized message for each group rather than a one-size-fits-all approach.
Outline your company's marketing strategy in one simple, coherent plan.
Pre-Sectioned Template
Completely Customizable
Example Prompts
Professionally Designed
Download for free
When to Use It
I’ve found the STP model to be super useful when you’re belarus whatsapp number database looking to refine your marketing efforts, especially if you’ve got a diverse audience.
Whether launching a new product or trying to make your existing campaigns more effective, this model helps you zero in on the most receptive segments and tailor your messaging accordingly.
How to Use It
Segmentation: Start by dividing your overall market into smaller segments based on different criteria like demographics, behaviors, or needs. The goal is to identify distinct groups within your broader audience.