What can we expect from Twitter’s algorithmic feed?
Posted: Mon Jan 20, 2025 4:18 am
Since 2016 , Twitter has been trying to create an algorithmic feed and now it seems to be here to stay.
Personally, I think this is a move that makes a lot of sense. When a social media platform chooses to recommend content, it's because it wants you to spend more time interacting with it: with more content at your disposal, you'll have more and more to see and, consequently, you'll spend more and more time on it.
And it makes perfect sense for Twitter (450 monthly active users) to go down that route, once it's competing for your attention with two giants that already have an algorithmic feed:
Instagram (2 billion monthly active users);
TikTok (1 billion monthly active users).
So, since Twitter’s algorithmic feed is here to stay, what can we expect from it moving forward?
Two different feeds for users to choose from
As we mentioned, Twitter has two feed options: Recent and Home , and they assure us that this is not going to change (at least for now). To make it easier for users to navigate between the two feeds indonesia phone number list and know which one they are scrolling through, Twitter is testing new designs with the aim of improving the user experience.
High standards for tweet recommendations
The main challenge of the algorithmic feed, as you can imagine, is to recommend relevant, healthy and authentic content .
To make this work, the company is committed to working closely with its Health, Trust & Safety, and Machine Learning Ethics teams to ensure that high-quality content is recommended.
Plus, they seem to be aiming to be very transparent about this matter: the company's VP of product management tweeted about their most recent effort to improve recommendations .
Personally, I think this is a move that makes a lot of sense. When a social media platform chooses to recommend content, it's because it wants you to spend more time interacting with it: with more content at your disposal, you'll have more and more to see and, consequently, you'll spend more and more time on it.
And it makes perfect sense for Twitter (450 monthly active users) to go down that route, once it's competing for your attention with two giants that already have an algorithmic feed:
Instagram (2 billion monthly active users);
TikTok (1 billion monthly active users).
So, since Twitter’s algorithmic feed is here to stay, what can we expect from it moving forward?
Two different feeds for users to choose from
As we mentioned, Twitter has two feed options: Recent and Home , and they assure us that this is not going to change (at least for now). To make it easier for users to navigate between the two feeds indonesia phone number list and know which one they are scrolling through, Twitter is testing new designs with the aim of improving the user experience.
High standards for tweet recommendations
The main challenge of the algorithmic feed, as you can imagine, is to recommend relevant, healthy and authentic content .
To make this work, the company is committed to working closely with its Health, Trust & Safety, and Machine Learning Ethics teams to ensure that high-quality content is recommended.
Plus, they seem to be aiming to be very transparent about this matter: the company's VP of product management tweeted about their most recent effort to improve recommendations .