Writing just to rank for a keyword
Posted: Mon Jan 20, 2025 4:07 am
Keyword research is a common step in any SEO strategy. However, we now need to be more savvy when choosing what type of term we are going to work on.
Some creators choose to focus too much on keywords with high volume and difficulty, just because it is popular or important. This is not enough.
Now it's time to choose queries that make sense for your specific audience.
Do not use specialized editors
Outsourcing your content creation is actually a good practice, especially if you work with a large number of pieces. But one thing you need to be very careful about is making sure that brazil phone number list the freelancers you hire know what they are writing or talking about.
If they are not experts, but are passionate about the topic, you can pair them with the real experts on your team, so they can advise and mentor the editors with valuable information.
For example, I really like animals and I like to learn new things about them, so it would be a problem for me to write an article on how to keep my dog healthy without help. Although I am not a veterinarian, it is my duty to do good research and ask a real expert to give me some ideas for that article.
Creating content for SEO positioning is a practice that still has a lot to do. Answering your audience's questions and doubts is going to be vital to succeed in the digital arena.
Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!
Some creators choose to focus too much on keywords with high volume and difficulty, just because it is popular or important. This is not enough.
Now it's time to choose queries that make sense for your specific audience.
Do not use specialized editors
Outsourcing your content creation is actually a good practice, especially if you work with a large number of pieces. But one thing you need to be very careful about is making sure that brazil phone number list the freelancers you hire know what they are writing or talking about.
If they are not experts, but are passionate about the topic, you can pair them with the real experts on your team, so they can advise and mentor the editors with valuable information.
For example, I really like animals and I like to learn new things about them, so it would be a problem for me to write an article on how to keep my dog healthy without help. Although I am not a veterinarian, it is my duty to do good research and ask a real expert to give me some ideas for that article.
Creating content for SEO positioning is a practice that still has a lot to do. Answering your audience's questions and doubts is going to be vital to succeed in the digital arena.
Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!