2. Conduct keyword research.
Posted: Mon Jan 20, 2025 3:30 am
Possible roles include a content manager to create briefs, a writer, an editor, a graphic designer, and a digital content manager.
I also recommend that you create a content optimization checklist to cover every step in the process and can easily delegate optimization steps to freelancers or team members. This has saved me many times from forgetting an important step!
First, assess the content you want to improve and determine an objective for the update. Is your goal to increase search rankings and traffic? Or is it to drive more conversions? Your approach could be very different depending on the objective.
Then, look at the content itself. What are its strengths and weaknesses? Highlight any sections with obvious outdated information, data, or images.
If SEO strategy is your objective, then keyword research argentina whatsapp number database is a crucial step in the process. At this stage, I like to use a keyword research tool like Google Ads, Ahrefs, or Moz to see which keywords the content is already ranking for.
Then I can look for related keywords that people may also search for.
Ahref’s “parent topic” feature is useful to see different keywords in relation to one another, along with Google’s People Also Ask (PAA) tool to gather ideas. Identify a primary keyword and secondary keywords that you want to rank for.
3. Analyze competitor content.
Next, I run a Google search to identify the top five search engine page results (SERPs).
A competitor search is helpful for two reasons.
I also recommend that you create a content optimization checklist to cover every step in the process and can easily delegate optimization steps to freelancers or team members. This has saved me many times from forgetting an important step!
First, assess the content you want to improve and determine an objective for the update. Is your goal to increase search rankings and traffic? Or is it to drive more conversions? Your approach could be very different depending on the objective.
Then, look at the content itself. What are its strengths and weaknesses? Highlight any sections with obvious outdated information, data, or images.
If SEO strategy is your objective, then keyword research argentina whatsapp number database is a crucial step in the process. At this stage, I like to use a keyword research tool like Google Ads, Ahrefs, or Moz to see which keywords the content is already ranking for.
Then I can look for related keywords that people may also search for.
Ahref’s “parent topic” feature is useful to see different keywords in relation to one another, along with Google’s People Also Ask (PAA) tool to gather ideas. Identify a primary keyword and secondary keywords that you want to rank for.
3. Analyze competitor content.
Next, I run a Google search to identify the top five search engine page results (SERPs).
A competitor search is helpful for two reasons.