Integration challenges in martech stacks
Posted: Sun Jan 19, 2025 10:49 am
Laura tells us: "We have created a clear strategic alignment between marketing and sales to achieve our revenue goals. One of the key areas to maximize our success is our ability to leverage credible contact and company data for extremely precise targeting. In order to support marketing and sales as we grow, we need access to a large, compliant database and that's where we found cognism." the objectives how cognism helps your marketing and sales departments achieve their goals? Laura explains: our mutual goal in marketing and sales is to generate leads and appointments that will convert into the sales pipeline, using cognism data.
From a marketing perspective, we spam number data want to show that marketing is a machine that creates impact by opening the door to accounts that have never interacted with us.With cognism data, our goal is to expand our network to identify the right people, in the right companies, at the right time. Our sales cycle typically takes between three and six months depending on the size of the client. We primarily target large public or private companies since they typically have needs across multiple active projects and that is where we can add the most value.
With cognism, we want to identify more contacts that fit our demographic and accelerate our sales process. Why did wavestone choose cognism? After an initial engagement, wavestone was impressed by the quality of the data on emails and mobile phone numbers. Laura explains: the platform ticks all the boxes. It’s really easy to use, the features meet our needs and the platform in general can help us achieve our goals.What’s next for wavestone and cognism?Sales intelligence is the set of tools and methods that collect and process data for b2b prospecting .
From a marketing perspective, we spam number data want to show that marketing is a machine that creates impact by opening the door to accounts that have never interacted with us.With cognism data, our goal is to expand our network to identify the right people, in the right companies, at the right time. Our sales cycle typically takes between three and six months depending on the size of the client. We primarily target large public or private companies since they typically have needs across multiple active projects and that is where we can add the most value.
With cognism, we want to identify more contacts that fit our demographic and accelerate our sales process. Why did wavestone choose cognism? After an initial engagement, wavestone was impressed by the quality of the data on emails and mobile phone numbers. Laura explains: the platform ticks all the boxes. It’s really easy to use, the features meet our needs and the platform in general can help us achieve our goals.What’s next for wavestone and cognism?Sales intelligence is the set of tools and methods that collect and process data for b2b prospecting .