For example, one of Barrett’s e-retailer clients
Posted: Sun Jan 19, 2025 10:05 am
giving away a $250 gift card through its Facebook page. In order to enter the giveaway, customers must like the page first. “In the first two days of this promotion, the company gained hundreds of new fans,” Barrett says. “These new fans could turn into loyal customers in the coming months.” Always check Facebook’s promotion guidelines before launching any contest on the social media network to make sure you don’t break any rules.
Use Facebook to promote holiday content
Even if your ultimate goal is to boost sales, use your Facebook page to promote content on your blog, Barrett says. “Turn clicks into sales by driving customers back to your company blog,” she says. “Write a few holiday-themed articles that uruguay whatsapp number database are useful to your customers and include product links.”
For example, Barrett’s company wrote a blog post for Find.com that offers tips to create the perfect holiday table. Within the post there are links to purchasable products like waterproof tablecloths. “Use Facebook to tease content like this,” Barrett says. “It’s a great way to convert fans into paying customers.”
Promote charitable giving
If your small business is making a donation of time or money this holiday season, mention it on Facebook, Barrett says.
“I know small businesses don’t sponsor a charity for self-promotion purposes, but it’s okay to let your customers know you’re giving back,” Barrett says. “Customers love human companies. In other words, these kinds of actions show customers the face behind the company and it resonates with people.”
Maynard’s restaurant in Minnesota is donating proceeds from one day of sales to a local food pantry. The company created a Facebook event to promote its charitable giving, which is something Barrett suggests doing. Posting pictures of the event is a good idea too.
Some small businesses will see a spike in holiday sales because of Facebook promotions, but business owners shouldn’t just focus on short-term effects, Barrett says. The number of new customers you reach through holiday promotions is just as important to your long-term sales growth.
This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.
Use Facebook to promote holiday content
Even if your ultimate goal is to boost sales, use your Facebook page to promote content on your blog, Barrett says. “Turn clicks into sales by driving customers back to your company blog,” she says. “Write a few holiday-themed articles that uruguay whatsapp number database are useful to your customers and include product links.”
For example, Barrett’s company wrote a blog post for Find.com that offers tips to create the perfect holiday table. Within the post there are links to purchasable products like waterproof tablecloths. “Use Facebook to tease content like this,” Barrett says. “It’s a great way to convert fans into paying customers.”
Promote charitable giving
If your small business is making a donation of time or money this holiday season, mention it on Facebook, Barrett says.
“I know small businesses don’t sponsor a charity for self-promotion purposes, but it’s okay to let your customers know you’re giving back,” Barrett says. “Customers love human companies. In other words, these kinds of actions show customers the face behind the company and it resonates with people.”
Maynard’s restaurant in Minnesota is donating proceeds from one day of sales to a local food pantry. The company created a Facebook event to promote its charitable giving, which is something Barrett suggests doing. Posting pictures of the event is a good idea too.
Some small businesses will see a spike in holiday sales because of Facebook promotions, but business owners shouldn’t just focus on short-term effects, Barrett says. The number of new customers you reach through holiday promotions is just as important to your long-term sales growth.
This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.