Stay motivated with your marketing
Posted: Sun Jan 19, 2025 9:47 am
Having some downtime can also be beneficial to your business overall.
“If your audience is laying low, you can talk about ways to stay motivated while you’re not active, or what to do during the post-holiday slump,” Gilkey says. Tap into your knowledge of the issues they’re south korea whatsapp number database going through to provide relevant suggestions that will help them at this time.
The slower months are an opportunity to shift from a focus on campaigns or upcoming events to longer-lived and more thoughtful content and messaging. A book retailer might create reading lists for customers. The fitness industry typically markets in January when people are thinking about New Year’s resolutions and working off the holiday pounds. But just because you don’t run a gym doesn’t mean you can’t be part of that customer conversation, says Gilkey. “They’ve got that energy [to exercise], so that’s the perfect time to join that conversation and tailor your marketing message so it actually engages and meets them where they are.”
Start planning ahead for the marketing slump by assessing which of your campaigns went well and which didn’t, and focusing on planning your content for the year to come.
This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.
“If your audience is laying low, you can talk about ways to stay motivated while you’re not active, or what to do during the post-holiday slump,” Gilkey says. Tap into your knowledge of the issues they’re south korea whatsapp number database going through to provide relevant suggestions that will help them at this time.
The slower months are an opportunity to shift from a focus on campaigns or upcoming events to longer-lived and more thoughtful content and messaging. A book retailer might create reading lists for customers. The fitness industry typically markets in January when people are thinking about New Year’s resolutions and working off the holiday pounds. But just because you don’t run a gym doesn’t mean you can’t be part of that customer conversation, says Gilkey. “They’ve got that energy [to exercise], so that’s the perfect time to join that conversation and tailor your marketing message so it actually engages and meets them where they are.”
Start planning ahead for the marketing slump by assessing which of your campaigns went well and which didn’t, and focusing on planning your content for the year to come.
This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.