Disadvantages of Social Media Marketing
Posted: Sun Jan 19, 2025 8:18 am
The biggest drawback is the possibility of it catching fire.
Since the company's name is used in the message, if the person in charge of social media makes a post that is out of line with the general public, the company runs the risk of being inundated with criticism, which could severely damage its image.
In addition, there have been cases where social liechtenstein email address media managers posted on corporate accounts thinking they were posting on a private account, resulting in a flood of complaints for the company, so care must be taken when managing accounts.
On the other hand, posting only safe posts is unlikely to interest users, so it is important to be creative and think of posts that will pique their interest.
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What is LINE marketing?
However, even if you post on social media, it does not mean that only your company's posts will be seen.
Even if you take the time to post, your post may get buried or washed away by other posts.
Once you have secured light users on social media, one effective method for strengthening the relationships you have built there is to combine it with marketing using LINE.
Another advantage is that the barrier to entry is low, as adding an official LINE account as a friend can be completed simply by scanning a QR code installed in stores, etc.
If you use LINE's official account, only your company's messages will be seen in the chat room, which will increase customer loyalty. In addition to messages and images, you can also distribute coupons and sales information.
Since the company's name is used in the message, if the person in charge of social media makes a post that is out of line with the general public, the company runs the risk of being inundated with criticism, which could severely damage its image.
In addition, there have been cases where social liechtenstein email address media managers posted on corporate accounts thinking they were posting on a private account, resulting in a flood of complaints for the company, so care must be taken when managing accounts.
On the other hand, posting only safe posts is unlikely to interest users, so it is important to be creative and think of posts that will pique their interest.
＼We will send you the latest articles on the marketing blog and seminar information by email／
What is LINE marketing?
However, even if you post on social media, it does not mean that only your company's posts will be seen.
Even if you take the time to post, your post may get buried or washed away by other posts.
Once you have secured light users on social media, one effective method for strengthening the relationships you have built there is to combine it with marketing using LINE.
Another advantage is that the barrier to entry is low, as adding an official LINE account as a friend can be completed simply by scanning a QR code installed in stores, etc.
If you use LINE's official account, only your company's messages will be seen in the chat room, which will increase customer loyalty. In addition to messages and images, you can also distribute coupons and sales information.