How to Build a Consistent Brand
Posted: Sun Jan 19, 2025 7:57 am
1. Brand Purpose
Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Are you and your stakeholders in agreement on your brand’s value proposition and mission statement? Have you done a SWOT analysis?
Pro tip: We have lots of resources on these foundational elements, which will make building the rest of your brand identity a lot easier.
SWOT Analysis
Value Proposition
2. Brand Name
A brand name identifies your company and its products or services, distinguishing you from your competitors.
Your brand name is one of the most recognizable bahamas phone number material elements of your larger brand identity. As you build customer trust, your name will represent that trust — and if you lose that trust, your brand name will represent that, too.
According to the 2024 Edelman Trust Barometer, trust remains a top-three purchase criteria for consumers.
Pro tip: Consider your options within cultural and social contexts. Consumers increasingly view brands as extensions of their political beliefs and social identities, and subject brands to greater scrutiny. What you think is clever wordplay might be off-putting or even offensive to your target audience.
3. Logo
Your logo is another highly recognizable aspect of your brand. Based on logo alone, you can probably identify and describe each of the three brands below:
“3 of the World’s Most Recognizable Brand Logos. McDonald’s golden arches, Nike’s swoosh, and Starbucks’ siren.”
Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Are you and your stakeholders in agreement on your brand’s value proposition and mission statement? Have you done a SWOT analysis?
Pro tip: We have lots of resources on these foundational elements, which will make building the rest of your brand identity a lot easier.
SWOT Analysis
Value Proposition
2. Brand Name
A brand name identifies your company and its products or services, distinguishing you from your competitors.
Your brand name is one of the most recognizable bahamas phone number material elements of your larger brand identity. As you build customer trust, your name will represent that trust — and if you lose that trust, your brand name will represent that, too.
According to the 2024 Edelman Trust Barometer, trust remains a top-three purchase criteria for consumers.
Pro tip: Consider your options within cultural and social contexts. Consumers increasingly view brands as extensions of their political beliefs and social identities, and subject brands to greater scrutiny. What you think is clever wordplay might be off-putting or even offensive to your target audience.
3. Logo
Your logo is another highly recognizable aspect of your brand. Based on logo alone, you can probably identify and describe each of the three brands below:
“3 of the World’s Most Recognizable Brand Logos. McDonald’s golden arches, Nike’s swoosh, and Starbucks’ siren.”