Video Marketing Benefits & Challenges
Posted: Sun Jan 19, 2025 7:22 am
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Video Best Practices
Example Videos
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Video Marketing Goals
Video marketers' top three goals are increasing brand awareness and reaching new audiences (52%), increasing online engagement (38%), and increasing revenue and sales (36%).
More than ¼ of video marketers are also focused on using video to grow their online community/following, while 23% are using video to foster relationships with customers and increase brand loyalty.
top video marketing goals in 2024
As I mentioned at the very start, our survey shows video azerbaijan phone number material marketing is highly effective for reaching all of these goals, so let’s dive into some of the strategies video marketers are using to succeed.
Video Marketing Benefits
Marketers say that the biggest benefit of video marketing is that it helps customers better understand a product/service.
They also say that videos are already popular among their target audiences and generate more leads than other types of content.
graph displaying the benefits of video marketing
While this seems perfectly in line with video marketers' goals, those benefits can come along with a few challenges.
Video Marketing Challenges
Creating an effective video strategy is the biggest challenge video marketers face, followed by a lack of time to create video content and a lack of content ideas.
Access everything you need to get started with video marketing.
Video Script Templates
Video Best Practices
Example Videos
And More!
Get Your Free Kit
Learn more
Video Marketing Goals
Video marketers' top three goals are increasing brand awareness and reaching new audiences (52%), increasing online engagement (38%), and increasing revenue and sales (36%).
More than ¼ of video marketers are also focused on using video to grow their online community/following, while 23% are using video to foster relationships with customers and increase brand loyalty.
top video marketing goals in 2024
As I mentioned at the very start, our survey shows video azerbaijan phone number material marketing is highly effective for reaching all of these goals, so let’s dive into some of the strategies video marketers are using to succeed.
Video Marketing Benefits
Marketers say that the biggest benefit of video marketing is that it helps customers better understand a product/service.
They also say that videos are already popular among their target audiences and generate more leads than other types of content.
graph displaying the benefits of video marketing
While this seems perfectly in line with video marketers' goals, those benefits can come along with a few challenges.
Video Marketing Challenges
Creating an effective video strategy is the biggest challenge video marketers face, followed by a lack of time to create video content and a lack of content ideas.