Now that you’ve learned what content hubs do, it’s
Posted: Sun Jan 19, 2025 7:02 am
Compared to traditional marketing avenues, you have vastly more space to emphasize your brand’s identity.
You can also use your content hub to build relationships and trust with your target audience.
Instead of just one interaction, a content hub offers several opportunities to interact with them.
Since your content is designed to help answer visitors’ questions and solve their problems, they have positive experiences which build trust over time.
Each time they come back, the relationship develops more and increases the chance that they will buy from you when ready.
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How to Create a Content Hub
time to create one for your business. What are the steps you need to take to get this started?
1. Brainstorm Topics for Your Hub
Brainstorming for hub topics is a good place to start.
You need topics wide enough to include severa Венесуэла WhatsApp Материалl subtopics, but not too wide, which would necessitate too many clicks to get to the information.
You want to build a structure that is easy to navigate with just a few clicks.
2. Categorize Your Subtopics
Once you have narrowed down your main topics, it’s time to look for relevant subtopics.
There are lots of ways you can come up with ideas, such as using a keyword research tool, searching Google, or entering a topic into Answer the Public.
You can survey your company’s sales and customer service staff to better understand what customers are asking for, or you can look at recent customer survey data.
As you consider, remember to check the search volume for each topic. If it doesn’t get enough traffic, just combine it with another subtopic.
You can also use your content hub to build relationships and trust with your target audience.
Instead of just one interaction, a content hub offers several opportunities to interact with them.
Since your content is designed to help answer visitors’ questions and solve their problems, they have positive experiences which build trust over time.
Each time they come back, the relationship develops more and increases the chance that they will buy from you when ready.
Jam Session with Mark Schaefer - Promotional Banner
How to Create a Content Hub
time to create one for your business. What are the steps you need to take to get this started?
1. Brainstorm Topics for Your Hub
Brainstorming for hub topics is a good place to start.
You need topics wide enough to include severa Венесуэла WhatsApp Материалl subtopics, but not too wide, which would necessitate too many clicks to get to the information.
You want to build a structure that is easy to navigate with just a few clicks.
2. Categorize Your Subtopics
Once you have narrowed down your main topics, it’s time to look for relevant subtopics.
There are lots of ways you can come up with ideas, such as using a keyword research tool, searching Google, or entering a topic into Answer the Public.
You can survey your company’s sales and customer service staff to better understand what customers are asking for, or you can look at recent customer survey data.
As you consider, remember to check the search volume for each topic. If it doesn’t get enough traffic, just combine it with another subtopic.