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What can be added to PFM? First of all

Posted: Sun Jan 19, 2025 7:02 am
With “smart” recommendation components that offer the user goods and services on the topic of interest or the amount of funds available to him. Let’s say someone has set a goal to go on a trip, and the service helps not only save up for it, but also then select the most advantageous tickets and all related goods and services – insurance, accommodation, car rental.

Many banks and developers are currently building marketplaces. A striking example is Sberbank, which announced the launch of its own messenger. In fact, startups have a wide field of activity - those who offer companies the missing links to create a full-fledged marketplace will be in demand and will be able to count on long-term partnerships. At the same time, turkey whatsapp number list it is important that the solution offered by the startup is flexible and easily integrated into the infrastructure of the main service.

The next step in the development of PFM is the creation of “smart” advisors. They will help make decisions not only in the area of ​​finance, but also in other areas, such as work, family, and personal growth. The development of such “lifestyle coaches” is inextricably linked with the widespread use of artificial intelligence and machine learning.

Many developers of applications and services are already actively studying the technologies appearing on the market in this area. Therefore, the corresponding startups on GenerationS have every chance to at least launch pilots, and in case of success - joint products with partners already established in the market. In this case, it is also very important that the technological solution can be adapted to the product strategy of the companies.

From the point of view of personal finance, startups that bring new business models to the mass market (these can be both technological and product solutions) in already established niches, such as trading, are also promising. The popular RobinHood mobile application immediately comes to mind, offering simple and commission-free trading in securities. Classic banking is also relevant - first of all, we are talking about various p2p services, including crowdfunding.