How to Apply a Holistic Marketing Approach
Posted: Sun Jan 19, 2025 6:59 am
“In a holistic marketing department, sales and marketing meet on a regular basis and talk about their goals and activities,” says Brown.
“Sales is targeting more large enterprise clients. Marketing asks about their needs in advance. Sales shares that the current deck isn't resonating as well with enterprise prospects. Sales and marketing develop a deck together while sales and ramping up their efforts. Once sales land a meeting, the deck is ready to go, and everyone is less stressed.”
How to Apply a Holistic Marketing Approach
Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started?
1. Set your goals and high-level strategy.
Before you dive into developing an armenia phone number material incredible, highly detailed holistic marketing plan, ponder the basics:
What do you want to accomplish?
What do you expect to need to do that?
Who should be in your corner to do it?
How do you think you’ll integrate everything?
Write a memo to yourself detailing answers to these questions. You want to build buy-in before investing considerable time and resources into holistic marketing.
Create the high-level roadmap to achieve your goal, which will help others see the direction you want and where they can support you.
2. Align internal teams.
With a brief in hand, start building consensus among other departments. Sales is your first and most important champion. They benefit the most from your holistic approach, and you’ll want them on your team.
Just like how a salesperson builds a logical and emotional case for their prospects, you should approach them similarly. Demonstrate why they should care about a holistic approach. Find case studies and examples from other companies.
“Sales is targeting more large enterprise clients. Marketing asks about their needs in advance. Sales shares that the current deck isn't resonating as well with enterprise prospects. Sales and marketing develop a deck together while sales and ramping up their efforts. Once sales land a meeting, the deck is ready to go, and everyone is less stressed.”
How to Apply a Holistic Marketing Approach
Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started?
1. Set your goals and high-level strategy.
Before you dive into developing an armenia phone number material incredible, highly detailed holistic marketing plan, ponder the basics:
What do you want to accomplish?
What do you expect to need to do that?
Who should be in your corner to do it?
How do you think you’ll integrate everything?
Write a memo to yourself detailing answers to these questions. You want to build buy-in before investing considerable time and resources into holistic marketing.
Create the high-level roadmap to achieve your goal, which will help others see the direction you want and where they can support you.
2. Align internal teams.
With a brief in hand, start building consensus among other departments. Sales is your first and most important champion. They benefit the most from your holistic approach, and you’ll want them on your team.
Just like how a salesperson builds a logical and emotional case for their prospects, you should approach them similarly. Demonstrate why they should care about a holistic approach. Find case studies and examples from other companies.