Is Instagram Marketing still effective in 2024?

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In our 2024 Instagram Marketing Report, 88% of responding marketers say Instagram marketing has been effective for their company this year.

Furthermore, 71% of marketers who sell products directly within the app say its social shopping features yield high ROI.

With those numbers in mind, I'd say Instagram marketing is still valuable and effective in 2024. Samantha Meller, head of social media at HubSpot's The Hustle, agrees—but with a condition.

"Without a doubt, I'd say pretty much every brand afghanistan phone number material should be on Instagram," she says. "That said, the traditional playbook of Instagram has gone out the window."

Meller says marketers must be nimble and adaptable to succeed on the platform.

"You can't just rest on your laurels of what's worked in the past," she says. "You must always continue to innovate and have that ear-to-the-ground mindset about what's happening right now that you can relate to your business."

Moreover, think about how your content can provide value to their audience.

For example, one of my favorite Instagram accounts is Fenty Beauty. The makeup brand doesn't just post gorgeous images of its products; it also uses Reels and Stories to show its audience how to use the products for timely looks.

Its latest video features a tutorial by beauty influencer Alegria Jimenez, showing viewers how to create a holiday look.

Screenshot of Fenty Beauty Post

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