What is a brand persona ?
Posted: Sun Jan 19, 2025 6:10 am
When planning to open their own business, the entrepreneur certainly visualized the concept, values, target audience and particularities, which depend on bureaucratic and financial aspects .
Even before taking shape and moving from the realm of ideas to the realm of achievements, it is possible to print details that form the personality of the business and translate into the brand that is about to be launched.
The brand persona is nothing more than a language structure that translates what the company wants to say to the market and the target audience , considering its values and the type of relationship it wants to develop to become a reference brand and the customer's number one preference.
It is worth noting that we are talking about the company germany phone number resource and its values, that is, something that consumers and potential customers can be inspired by to purchase products or hire services and feel safe about it.
Take a look at some companies, their brand personas , how they differentiate themselves from each other and yet remain in consumers' memories as something difficult to forget!
Cold Spot: Penguin;
Magazine Luiza: robot Lu;
Starbucks: Daily Rewards;
Kellogg's: Tony, the famous cereal tiger;
Coca-Cola: different content every year;
McDonald's: Ronald McDonald, the Hamburger-Happy Clown;
Chilli Beans: communication with a young and relaxed audience.
Each of these companies has a type of business , different sales proposals and uses their brand personas to create proximity and bonds with visitors, aiming to turn them into customers.
The target audience identifies and quickly connects with the brand, whenever something new is launched or in any interaction.
Brand Persona Vs. Buyer Persona : Differences and Similarities You Need to Know
Everything related to the business and the relationship with the target clientele concerns the brand persona . Therefore, it is essential to know how to differentiate it from the usual buyer persona .
In practical terms, your brand persona is linked to the positioning you want your company to have, according to its values, in the minds of your target audience . The buyer persona , on the other hand, represents the people you want to communicate this positioning to. When creating your brand persona , you should ask yourself:
If my company were a person, who would it be?
What value does my brand want to convey?
How does she communicate?
When developing a buyer persona (which represents the profile of your ideal buyer), it is important to ask:
Who is my client?
What does he need?
How does he behave?
What are your doubts and concerns?
Even before taking shape and moving from the realm of ideas to the realm of achievements, it is possible to print details that form the personality of the business and translate into the brand that is about to be launched.
The brand persona is nothing more than a language structure that translates what the company wants to say to the market and the target audience , considering its values and the type of relationship it wants to develop to become a reference brand and the customer's number one preference.
It is worth noting that we are talking about the company germany phone number resource and its values, that is, something that consumers and potential customers can be inspired by to purchase products or hire services and feel safe about it.
Take a look at some companies, their brand personas , how they differentiate themselves from each other and yet remain in consumers' memories as something difficult to forget!
Cold Spot: Penguin;
Magazine Luiza: robot Lu;
Starbucks: Daily Rewards;
Kellogg's: Tony, the famous cereal tiger;
Coca-Cola: different content every year;
McDonald's: Ronald McDonald, the Hamburger-Happy Clown;
Chilli Beans: communication with a young and relaxed audience.
Each of these companies has a type of business , different sales proposals and uses their brand personas to create proximity and bonds with visitors, aiming to turn them into customers.
The target audience identifies and quickly connects with the brand, whenever something new is launched or in any interaction.
Brand Persona Vs. Buyer Persona : Differences and Similarities You Need to Know
Everything related to the business and the relationship with the target clientele concerns the brand persona . Therefore, it is essential to know how to differentiate it from the usual buyer persona .
In practical terms, your brand persona is linked to the positioning you want your company to have, according to its values, in the minds of your target audience . The buyer persona , on the other hand, represents the people you want to communicate this positioning to. When creating your brand persona , you should ask yourself:
If my company were a person, who would it be?
What value does my brand want to convey?
How does she communicate?
When developing a buyer persona (which represents the profile of your ideal buyer), it is important to ask:
Who is my client?
What does he need?
How does he behave?
What are your doubts and concerns?