Here are some questions I ask myself when doing this:
Are there any structural inconsistencies in the piece? For instance, if they included an example in every section of the piece except for one or two, you might ask them to find one for each of those sections.
Are there any points that need any, more, or better evidence? Statistics and data can elevate the quality of your content and make it more interesting for readers.
Are any sources missing citations? This is a big one.
As you read, take notes on these points in an email draft to the author. Once you're done, make sure you clean up the notes so they're comprehensible.
Once the content, ideas, and structure of the piece are all ready to go, you can get down to the nitty-gritty.
This is where I like to keep a few websites ecuador phone number material bookmarked for reference. Here are the ones I prefer.
Capitalize My Title –To double-check capitalization based on your style guide.
Percent Change Calculator – To make sure the math is math-ing.
Your favorite keyword tools – To identify top keywords for the content so you can use them in the title, headers, and relevant anchor text.
Bodega's Matt Zaremba on How to Avoid Empty Calorie Marketing
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Caroline Forsey
Caroline Forsey
Updated: November 26, 2024
Published: November 25, 2024
Art and marketing are made for each other, and this week’s master proves that.
5. Bookmark helpful websites for quick referencing.
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