Google Pmax: when to use this strategy in health marketing?
Posted: Sun Jan 19, 2025 5:43 am
Google Pmax, or Google Performance Max, is a Google campaign format that aims to display ads more efficiently to ensure high performance and generate a greater return on investment (ROI).
Using artificial intelligence and machine learning, Google Pmax campaigns can generate more visibility for ads, resulting in better results than other formats.
According to Google, customers who adopted Google Pmax saw a 12% increase in results. Therefore, the strategy can be a great alternative for disease awareness and brand awareness for pharmaceutical companies.
What is the difference between Google Pmax and other formats?
Unlike traditional Google Ads campaigns like Search and Display, Google Pmax uses automated targeting and delivery based on information you provide, such as budget, goals, device type, geographic location, and interest.
Another big difference between Google Pmax and other colombia cell phone number formats is that, with it, ad delivery strategies adapt to changes and audience preferences.
For example, if a certain audience is more likely to identify with image creatives and consume health information on specific days, Google Pmax machine learning will identify these opportunities. This will help to personalize the delivery, increasing visibility and the chances of achieving the project's objectives with greater precision.
What are the main advantages of Google Pmax?
In addition to being highly customizable, Google Pmax offers many other advantages, such as the possibility of:
Be present in different Google ad spaces through varying formats (image, text, video), increasing reach;
Maximize ROI and reduce cost per conversion , due to the use of artificial intelligence and machine learning;
Save time, effort and investment , as it brings together different strategies in a single campaign, eliminating the need for testing formats and platforms;
Make campaign management more efficient by concentrating optimization efforts in the same place;
Allow for changes in budgets and target audiences in order to meet specific project needs;
Gain more transparent and accurate insights into results through detailed performance reports.
In the image below, we have other differences highlighted by Google.
Image: Think With Google – Learn all about PMax for Retail, the next generation of Google Smart Campaigns
How to use Google Pmax in health marketing ?
Google Pmax is a strategic alternative for promoting over-the-counter medicines to patients, doctors and healthcare professionals. In addition, due to its high impact, campaigns can be excellent for building or strengthening a company's brand presence in the digital world.
Some of the health marketing project models that fit into the promotion of Performance Max are:
Information on non-prescription drugs such as MPIs and OTCs ( Over The Counter ) ;
Non-prescription health products and dietary supplements ;
Patient Support Programs (PSP);
Websites, blogs and institutional pages ;
Campaigns for institutional visibility of the company, such as Recruitment and Selection ;
Content pages on quality of life and disease awareness;
Scientific studies on diseases, as long as they do not encourage the consumption of prescription drugs.
As with any other digital solution for pharmaceutical companies, mastering the healthcare segment is what will guarantee the success of Google Pmax campaigns . Therefore, it is necessary to have in-depth knowledge of health marketing , knowing the rules for advertising medicines and pharmacovigilance, as well as the journey of the doctor and the patient, to build ethical, legal and high-impact actions.
Using artificial intelligence and machine learning, Google Pmax campaigns can generate more visibility for ads, resulting in better results than other formats.
According to Google, customers who adopted Google Pmax saw a 12% increase in results. Therefore, the strategy can be a great alternative for disease awareness and brand awareness for pharmaceutical companies.
What is the difference between Google Pmax and other formats?
Unlike traditional Google Ads campaigns like Search and Display, Google Pmax uses automated targeting and delivery based on information you provide, such as budget, goals, device type, geographic location, and interest.
Another big difference between Google Pmax and other colombia cell phone number formats is that, with it, ad delivery strategies adapt to changes and audience preferences.
For example, if a certain audience is more likely to identify with image creatives and consume health information on specific days, Google Pmax machine learning will identify these opportunities. This will help to personalize the delivery, increasing visibility and the chances of achieving the project's objectives with greater precision.
What are the main advantages of Google Pmax?
In addition to being highly customizable, Google Pmax offers many other advantages, such as the possibility of:
Be present in different Google ad spaces through varying formats (image, text, video), increasing reach;
Maximize ROI and reduce cost per conversion , due to the use of artificial intelligence and machine learning;
Save time, effort and investment , as it brings together different strategies in a single campaign, eliminating the need for testing formats and platforms;
Make campaign management more efficient by concentrating optimization efforts in the same place;
Allow for changes in budgets and target audiences in order to meet specific project needs;
Gain more transparent and accurate insights into results through detailed performance reports.
In the image below, we have other differences highlighted by Google.
Image: Think With Google – Learn all about PMax for Retail, the next generation of Google Smart Campaigns
How to use Google Pmax in health marketing ?
Google Pmax is a strategic alternative for promoting over-the-counter medicines to patients, doctors and healthcare professionals. In addition, due to its high impact, campaigns can be excellent for building or strengthening a company's brand presence in the digital world.
Some of the health marketing project models that fit into the promotion of Performance Max are:
Information on non-prescription drugs such as MPIs and OTCs ( Over The Counter ) ;
Non-prescription health products and dietary supplements ;
Patient Support Programs (PSP);
Websites, blogs and institutional pages ;
Campaigns for institutional visibility of the company, such as Recruitment and Selection ;
Content pages on quality of life and disease awareness;
Scientific studies on diseases, as long as they do not encourage the consumption of prescription drugs.
As with any other digital solution for pharmaceutical companies, mastering the healthcare segment is what will guarantee the success of Google Pmax campaigns . Therefore, it is necessary to have in-depth knowledge of health marketing , knowing the rules for advertising medicines and pharmacovigilance, as well as the journey of the doctor and the patient, to build ethical, legal and high-impact actions.