Salesforce partner agency: what makes a partner company different?
Posted: Sun Jan 19, 2025 5:42 am
With over 20 years in the market, Salesforce is today the world's leading cloud-based CRM ( Customer Relationship Management) solutions company . Unlike other CRM platforms, the company has revolutionized customer relationship management, offering valuable information for business growth.
It is no surprise that choosing a Salesforce partner agency to develop strategies and operate Marketing Cloud has become essential to achieving successful digital marketing actions for pharmaceutical companies.
Why choose a Salesforce partner agency?
A Salesforce partner agency plays a crucial role in the success cameroon mobile phone number of omnichannel operations through Marketing Cloud in pharmaceutical companies. In addition to in-depth knowledge and experience with health marketing , partner agencies have professionals who have technical expertise and adequate training to manage the tool.
This in-depth knowledge is important to ensure:
Error reduction;
Agility in deliveries;
Content customization;
Identification of opportunities;
Cost and resource optimization;
Strategically planned actions;
Mapping the physician’s journey;
Data-driven decision making .
Furthermore, as it has comprehensive and highly customizable solutions, such as Salesforce Marketing Cloud (SFMC) itself, it is important that the professional responsible for the operation has technical mastery of the platform to build a customized content journey, thus ensuring that the HCP has an omnichannel experience .
What are the advantages of partnering with Salesforce to operate SFMC?
In addition to generating business intelligence through the data collected, a Salesforce partner agency has the technical capacity to plan and execute strategies that integrate across communication channels.
This ensures that the message conveyed is consistent and personalized, strengthening brand identification. And not only that. A partner agency can also offer:
Ongoing support: beyond operationalizing the SFMC, a partner can quickly identify and solve problems and gaps throughout the process, providing valuable insights for process optimization;
Customization and integration: Salesforce is highly customizable, so it’s important to understand the tool to integrate its features to your specific business needs. This results in more efficient processes, integrated communication, and a unified view of physician and HCP journey data;
Access to exclusive resources: As a Salesforce partner , the agency has access to exclusive resources such as advanced SFMC training, support materials, and community events. This allows professionals to stay up to date with best practices and gain access to strategic analysis on CRM trends and innovations.
How to choose a Salesforce partner agency to work with your product?
When choosing a Salesforce partner agency to operate Marketing Cloud , some aspects are fundamental to achieving your goals, such as:
Training and certifications
Ensure that your team has received relevant training or certifications provided by Salesforce. This helps demonstrate technical competence and platform knowledge.
Alignment with the pharmaceutical company's objectives
Look for an agency that is a business partner and understands the goals and needs of your project. An agency that puts the client at the center will actively engage in the project, offering customized solutions to work together and achieve the desired results.
Support and relationship
Learn about the relationship style and support offered by the agency. A solid, long-term relationship is important to gain trust and have the security of transparent communication throughout the process.
Experiences and results evaluations
Look for reviews, success stories, and a history of other projects similar to yours. Knowing the agency's experience with healthcare projects is essential to understanding its expertise in the segment. In addition, it can help you better understand the quality of the service and the results already achieved.
Technical and strategic competence
Omnichannel communication goes far beyond creating or customizing content for different digital channels. Therefore, technical and strategic expertise is an essential part of making communication with the HCP a unique experience, connecting the different spaces (online and offline) in a fluid and noise-free manner.
The pharmaceutical world is unique and specific. Therefore, in addition to having in-depth knowledge of digital, agencies need to master the healthcare industry to develop truly efficient actions.
It is no surprise that choosing a Salesforce partner agency to develop strategies and operate Marketing Cloud has become essential to achieving successful digital marketing actions for pharmaceutical companies.
Why choose a Salesforce partner agency?
A Salesforce partner agency plays a crucial role in the success cameroon mobile phone number of omnichannel operations through Marketing Cloud in pharmaceutical companies. In addition to in-depth knowledge and experience with health marketing , partner agencies have professionals who have technical expertise and adequate training to manage the tool.
This in-depth knowledge is important to ensure:
Error reduction;
Agility in deliveries;
Content customization;
Identification of opportunities;
Cost and resource optimization;
Strategically planned actions;
Mapping the physician’s journey;
Data-driven decision making .
Furthermore, as it has comprehensive and highly customizable solutions, such as Salesforce Marketing Cloud (SFMC) itself, it is important that the professional responsible for the operation has technical mastery of the platform to build a customized content journey, thus ensuring that the HCP has an omnichannel experience .
What are the advantages of partnering with Salesforce to operate SFMC?
In addition to generating business intelligence through the data collected, a Salesforce partner agency has the technical capacity to plan and execute strategies that integrate across communication channels.
This ensures that the message conveyed is consistent and personalized, strengthening brand identification. And not only that. A partner agency can also offer:
Ongoing support: beyond operationalizing the SFMC, a partner can quickly identify and solve problems and gaps throughout the process, providing valuable insights for process optimization;
Customization and integration: Salesforce is highly customizable, so it’s important to understand the tool to integrate its features to your specific business needs. This results in more efficient processes, integrated communication, and a unified view of physician and HCP journey data;
Access to exclusive resources: As a Salesforce partner , the agency has access to exclusive resources such as advanced SFMC training, support materials, and community events. This allows professionals to stay up to date with best practices and gain access to strategic analysis on CRM trends and innovations.
How to choose a Salesforce partner agency to work with your product?
When choosing a Salesforce partner agency to operate Marketing Cloud , some aspects are fundamental to achieving your goals, such as:
Training and certifications
Ensure that your team has received relevant training or certifications provided by Salesforce. This helps demonstrate technical competence and platform knowledge.
Alignment with the pharmaceutical company's objectives
Look for an agency that is a business partner and understands the goals and needs of your project. An agency that puts the client at the center will actively engage in the project, offering customized solutions to work together and achieve the desired results.
Support and relationship
Learn about the relationship style and support offered by the agency. A solid, long-term relationship is important to gain trust and have the security of transparent communication throughout the process.
Experiences and results evaluations
Look for reviews, success stories, and a history of other projects similar to yours. Knowing the agency's experience with healthcare projects is essential to understanding its expertise in the segment. In addition, it can help you better understand the quality of the service and the results already achieved.
Technical and strategic competence
Omnichannel communication goes far beyond creating or customizing content for different digital channels. Therefore, technical and strategic expertise is an essential part of making communication with the HCP a unique experience, connecting the different spaces (online and offline) in a fluid and noise-free manner.
The pharmaceutical world is unique and specific. Therefore, in addition to having in-depth knowledge of digital, agencies need to master the healthcare industry to develop truly efficient actions.