Patient Journey: 5 steps that will transform the perception of treatment
Posted: Sun Jan 19, 2025 5:41 am
The Patient Journey can be defined as the steps a patient goes through from seeking information about a disease or clinical condition to adhering to treatment.
Each phase of the Patient Journey has specific characteristics and challenges. Therefore, it is essential that pharmaceutical and life care companies know how to implement disease awareness actions that humanize the relationship and make the patient experience remarkable.
5 Stages of the Patient Journey
Demystify
Demystifying diseases is crucial to help patients and their support network better understand different clinical conditions and contribute to the search for a diagnosis. As this is the first step in this journey, it is essential that people find objective and reliable information about health, demystifying diseases and clarifying doubts in order to obtain appropriate medical help.
At this stage, digital strategies such as educational content, webinars and chatbots can be used to provide accurate and accessible information. In this way, pharmaceutical companies can help dispel uae mobile phone number myths and reduce stigma surrounding the condition, promoting trust and empathy from the beginning. Especially at the beginning of the journey, having the support and support of others can make all the difference in encouraging the patient to seek more information.
Raise awareness
Awareness is the second phase of the Patient Journey, in which people begin to understand the disease and its impacts. At this stage, the search for information increases and the content consumed can be a key factor in a path with greater safety and less vulnerability. The purpose of awareness is, above all, to transform the patient's knowledge into confidence for an attitude in favor of health.
It is common for people to avoid talking about the subject at this stage. Therefore, it is extremely important to have a support network to influence the decision to seek medical help. Thus, pharmaceutical companies can play the role of transformative agents, ensuring this support through patient support projects and programs (PSP).
Furthermore, with campaigns that promote acceptance and encourage dialogue, pharmacies are able to establish a bond of trust with the patient and create a sense of community , influencing them to continue their journey.
Identify
In the third phase, people begin to seek answers to all their questions and concerns. They want to understand the reasons for their physical and emotional pain, they want to better understand how their body works and why they feel certain symptoms.
Depending on the disease, it is common for patients to have difficulty identifying the signs and explaining the symptoms. Some may spend days, weeks, months or even years at this stage, especially when it comes to a rare disease, which can lead them to feel misunderstood. Therefore, having a reliable source of information can contribute to an early diagnosis and speed up treatment.
Direct
At this point in the journey, the patient seeks medical help, receives a diagnosis and needs to begin treatment. As this is one of the most sensitive stages, especially in cases of complex diseases, trust and dialogue between doctor and patient are determining factors in starting treatment.
There may be moments of excitement, as well as moments of loneliness and anguish during this phase. Therefore, close contact, along with humanized actions, such as reports from other patients and even educational materials, can encourage you to face treatment with optimism and determination.
It is important that not only the patient is prepared at this stage, but also the physician or HCP to guide them along the way. To help with this, there is the physician journey , with important steps to generate this involvement.
To accompany
Ongoing support is the main characteristic of the monitoring phase of the Patient Journey. Emotional distress, doubts, fear and lack of hope, depending on the clinical picture, may be part of the process, but should not influence the treatment.
Especially at this stage, pharmaceutical companies can make the routine of patients and their support network easier and make this process easier. Whether by offering support by sending recurring content, providing events or other actions that awaken a sense of hope, it is possible to help people see treatment in a more positive light, even when faced with challenges.
Knowing how to identify the different phases of a patient's condition and helping them at each stage is essential to increasing prevention, achieving an early diagnosis and influencing adherence to treatment.
Each phase of the Patient Journey has specific characteristics and challenges. Therefore, it is essential that pharmaceutical and life care companies know how to implement disease awareness actions that humanize the relationship and make the patient experience remarkable.
5 Stages of the Patient Journey
Demystify
Demystifying diseases is crucial to help patients and their support network better understand different clinical conditions and contribute to the search for a diagnosis. As this is the first step in this journey, it is essential that people find objective and reliable information about health, demystifying diseases and clarifying doubts in order to obtain appropriate medical help.
At this stage, digital strategies such as educational content, webinars and chatbots can be used to provide accurate and accessible information. In this way, pharmaceutical companies can help dispel uae mobile phone number myths and reduce stigma surrounding the condition, promoting trust and empathy from the beginning. Especially at the beginning of the journey, having the support and support of others can make all the difference in encouraging the patient to seek more information.
Raise awareness
Awareness is the second phase of the Patient Journey, in which people begin to understand the disease and its impacts. At this stage, the search for information increases and the content consumed can be a key factor in a path with greater safety and less vulnerability. The purpose of awareness is, above all, to transform the patient's knowledge into confidence for an attitude in favor of health.
It is common for people to avoid talking about the subject at this stage. Therefore, it is extremely important to have a support network to influence the decision to seek medical help. Thus, pharmaceutical companies can play the role of transformative agents, ensuring this support through patient support projects and programs (PSP).
Furthermore, with campaigns that promote acceptance and encourage dialogue, pharmacies are able to establish a bond of trust with the patient and create a sense of community , influencing them to continue their journey.
Identify
In the third phase, people begin to seek answers to all their questions and concerns. They want to understand the reasons for their physical and emotional pain, they want to better understand how their body works and why they feel certain symptoms.
Depending on the disease, it is common for patients to have difficulty identifying the signs and explaining the symptoms. Some may spend days, weeks, months or even years at this stage, especially when it comes to a rare disease, which can lead them to feel misunderstood. Therefore, having a reliable source of information can contribute to an early diagnosis and speed up treatment.
Direct
At this point in the journey, the patient seeks medical help, receives a diagnosis and needs to begin treatment. As this is one of the most sensitive stages, especially in cases of complex diseases, trust and dialogue between doctor and patient are determining factors in starting treatment.
There may be moments of excitement, as well as moments of loneliness and anguish during this phase. Therefore, close contact, along with humanized actions, such as reports from other patients and even educational materials, can encourage you to face treatment with optimism and determination.
It is important that not only the patient is prepared at this stage, but also the physician or HCP to guide them along the way. To help with this, there is the physician journey , with important steps to generate this involvement.
To accompany
Ongoing support is the main characteristic of the monitoring phase of the Patient Journey. Emotional distress, doubts, fear and lack of hope, depending on the clinical picture, may be part of the process, but should not influence the treatment.
Especially at this stage, pharmaceutical companies can make the routine of patients and their support network easier and make this process easier. Whether by offering support by sending recurring content, providing events or other actions that awaken a sense of hope, it is possible to help people see treatment in a more positive light, even when faced with challenges.
Knowing how to identify the different phases of a patient's condition and helping them at each stage is essential to increasing prevention, achieving an early diagnosis and influencing adherence to treatment.