Being present on travel forums and review sites is the best way to gain trust in the online community
Posted: Sun Jan 19, 2025 5:35 am
Travel forums and review sites
This is where the conversion process can begin, and where you need to show your expertise in the industry: this way, the user will start to trust your company and go to your site spontaneously.
Just think of the success of review platforms such as Tripadvisor : the user jamaica email list becomes a customer and, with his comments, is able to influence, positively or negatively, the success of restaurants, hotels and destinations.
Social media monitoring and travel forum
The next step is to constantly monitor social media and forums, not only to understand the level of your online reputation, but also to stay up to date on the topics at the centre of the latest discussions and the most recent trends, in order to, if necessary, redefine your offering.
Here are two tools that can help you in the monitoring phase:
- Google Alerts : You can set this tool to monitor online mentions about your company, destinations, brand or influencers. Every time the words you have selected appear online, an email will arrive based on the frequency you have set: monthly, daily or weekly.
- HubSpot Social Media Monitoring Tool : This tool offered by HubSpot allows you to set filters on different social platforms and track conversations that are important to your brand. For example, you can select some specific keywords and track all Twitter discussions that contain those specific keywords.
Inbound marketing and tourism are a winning combination, which finds its fulcrum in a targeted management of social media. At WAM we specialize in the tourism sector and we are able to manage your social media marketing campaigns effectively. If you want to know more, contact us .
This is where the conversion process can begin, and where you need to show your expertise in the industry: this way, the user will start to trust your company and go to your site spontaneously.
Just think of the success of review platforms such as Tripadvisor : the user jamaica email list becomes a customer and, with his comments, is able to influence, positively or negatively, the success of restaurants, hotels and destinations.
Social media monitoring and travel forum
The next step is to constantly monitor social media and forums, not only to understand the level of your online reputation, but also to stay up to date on the topics at the centre of the latest discussions and the most recent trends, in order to, if necessary, redefine your offering.
Here are two tools that can help you in the monitoring phase:
- Google Alerts : You can set this tool to monitor online mentions about your company, destinations, brand or influencers. Every time the words you have selected appear online, an email will arrive based on the frequency you have set: monthly, daily or weekly.
- HubSpot Social Media Monitoring Tool : This tool offered by HubSpot allows you to set filters on different social platforms and track conversations that are important to your brand. For example, you can select some specific keywords and track all Twitter discussions that contain those specific keywords.
Inbound marketing and tourism are a winning combination, which finds its fulcrum in a targeted management of social media. At WAM we specialize in the tourism sector and we are able to manage your social media marketing campaigns effectively. If you want to know more, contact us .