iVoox for Brands facilitates collaboration between brands and podcasters
Posted: Sun Jan 19, 2025 5:29 am
The success of podcast advertising lies in its great capacity to segment the audience, in addition to the brand recognition it creates in listeners.
In fact, according to data from eMarketer, 64% of users consider podcast advertising to be favorable, while 54% of them say they will take a brand more into account after listening to it in this format.
According to iVoox, its tool will allow for “ the development of high-engagement campaigns, thanks to an algorithm that ensures the best fit with podcasts related to the advertiser’s target audience.”
Its operation promises to be very simple: advertisers will egypt business email database be able to request their advertising campaigns from the marketplace, and podcasters will receive several proposals , participating with those they consider appropriate.
The technology developed by iVoox " allows for results that adapt to all budgets, themes and specific niches of interest, with total transparency and control," the company assures.
For the moment, iVoox for Brands is available for advertisers, but in the coming weeks it will also be launched for podcasters. You can sign up on their form to register in advance for their marketplace.
In fact, according to data from eMarketer, 64% of users consider podcast advertising to be favorable, while 54% of them say they will take a brand more into account after listening to it in this format.
According to iVoox, its tool will allow for “ the development of high-engagement campaigns, thanks to an algorithm that ensures the best fit with podcasts related to the advertiser’s target audience.”
Its operation promises to be very simple: advertisers will egypt business email database be able to request their advertising campaigns from the marketplace, and podcasters will receive several proposals , participating with those they consider appropriate.
The technology developed by iVoox " allows for results that adapt to all budgets, themes and specific niches of interest, with total transparency and control," the company assures.
For the moment, iVoox for Brands is available for advertisers, but in the coming weeks it will also be launched for podcasters. You can sign up on their form to register in advance for their marketplace.