TNS NIPO why do people like Facebook pages
Posted: Sun Jan 19, 2025 5:17 am
This has to do with the reason why fans like a page. What do they want and what do they expect to find on the page? We know that win-actions work very well in the Netherlands. So well, that this is the most important trigger for consumers to like a page (see figure below). In this way, it is very easy for companies to attract fans, but we also know that this is not very useful.
In addition to searching for prices and offers, consumers use Facebook to search for information about a company's products and services. This does not involve information provided by the company itself, but information from third parties. Experiences of other consumers with the products and services. Consumers trust this information much more than what companies themselves say about their products or services. You can read more about how to make your customers put your company first in the article by my colleague Eric Sondervan.
Are commerce and Facebook compatible?
Yes, certainly. But according to fans, that should not be the firsttaiwan mobile phone number list priority. If they get the idea that they are being used for commercial purposes, they will drop out. A solution for this is to motivate your fans to share experiences about your product or brand on your page. Something that Coolblue does well by asking fans to compare products with each other. In this way, Coolblue creates content on its own Facebook page and immediately receives reviews of products that it sells in the webshop. In this way, you still have your commercial message on your page, but it does not come from you and is therefore more reliable in the eyes of consumers.
In addition to searching for prices and offers, consumers use Facebook to search for information about a company's products and services. This does not involve information provided by the company itself, but information from third parties. Experiences of other consumers with the products and services. Consumers trust this information much more than what companies themselves say about their products or services. You can read more about how to make your customers put your company first in the article by my colleague Eric Sondervan.
Are commerce and Facebook compatible?
Yes, certainly. But according to fans, that should not be the firsttaiwan mobile phone number list priority. If they get the idea that they are being used for commercial purposes, they will drop out. A solution for this is to motivate your fans to share experiences about your product or brand on your page. Something that Coolblue does well by asking fans to compare products with each other. In this way, Coolblue creates content on its own Facebook page and immediately receives reviews of products that it sells in the webshop. In this way, you still have your commercial message on your page, but it does not come from you and is therefore more reliable in the eyes of consumers.