You’re building a team that (actually) cares.
Posted: Sun Jan 19, 2025 5:05 am
Well, technically, it isn’t. However, I do participate in (and promote) internal marketing efforts as an employee. And it's likely that you do, too.
*keeps internal marketing on resume*
Benefits of Internal Marketing
I mentioned employee engagement as a huge plus for investing in internal marketing. I talked to the experts and compiled a few more reasons to consider below.
benefits of internal marketing; quote from Holly colombia phone number material Andrews, managing director at KIS Finance; I remember when a new hire once said, ‘I actually feel like I'm part of something here.’ That's the goal — making sure everyone feels like they're not clocking in but connecting with the brand's story.
Holly Andrews, managing director at KIS Finance, says the best internal marketing strategies help employees feel invested in the bigger picture.
“An effective internal marketing strategy does more than align people with company goals. It builds a team that genuinely cares,” says Andrews.
“I remember when a new hire once said, ‘I actually feel like I‘m part of something here.’ That’s the goal — making sure everyone feels like they‘re not clocking in but connecting with the brand’s story.”
You’re cultivating a sense of community at work.
Mike Szczesny, owner and vice president of EDCO Awards & Specialties, shared how internal marketing allows him to connect with his employees — and why that’s worth it.
“An internal marketing strategy that celebrates wins, shares behind-the-scenes stories, and highlights the impact of our work helps cultivate a crucial sense of belonging,” says Szczesny.
*keeps internal marketing on resume*
Benefits of Internal Marketing
I mentioned employee engagement as a huge plus for investing in internal marketing. I talked to the experts and compiled a few more reasons to consider below.
benefits of internal marketing; quote from Holly colombia phone number material Andrews, managing director at KIS Finance; I remember when a new hire once said, ‘I actually feel like I'm part of something here.’ That's the goal — making sure everyone feels like they're not clocking in but connecting with the brand's story.
Holly Andrews, managing director at KIS Finance, says the best internal marketing strategies help employees feel invested in the bigger picture.
“An effective internal marketing strategy does more than align people with company goals. It builds a team that genuinely cares,” says Andrews.
“I remember when a new hire once said, ‘I actually feel like I‘m part of something here.’ That’s the goal — making sure everyone feels like they‘re not clocking in but connecting with the brand’s story.”
You’re cultivating a sense of community at work.
Mike Szczesny, owner and vice president of EDCO Awards & Specialties, shared how internal marketing allows him to connect with his employees — and why that’s worth it.
“An internal marketing strategy that celebrates wins, shares behind-the-scenes stories, and highlights the impact of our work helps cultivate a crucial sense of belonging,” says Szczesny.