Organize your customer list
Posted: Sun Jan 19, 2025 4:41 am
In order to increase the repeat rate at a beauty salon, it is important to organize customer lists and analyze customer characteristics and visit history.
To identify repeat customers and understand saint kitts and nevis email address their needs, create a database using a CRM (customer relationship management) system.
This makes it possible to provide accurate information and run campaigns aimed at targeted customers .
Measure 2: Offer special benefits
Another effective way to increase repeat visits is to offer customers special rewards for visiting your store.
There is a big difference in the percentage of customers who go to other stores depending on whether or not there is a special bonus.
The key point when deciding on rewards is to not set the hurdle for earning points too high and to make them beneficial to customers .
If we had a system like "Get 200 yen off for 10 visits," customers wouldn't find it very appealing, thinking, "I've had to come here for over a year to get a 200 yen discount..."
It is also generally said that it is difficult to stay at a hair salon for longer than the fourth visit.
For this reason, it is important to create systems that make customers want to return multiple times, such as "500 yen off after two visits," "free samples after three visits," and "free treatment after four visits."
Measure 3: Use social media
SNS (social media) is a very useful tool for increasing repeat customer rates at a beauty salon.
In particular, social media platforms that focus on visual elements such as Instagram and TikTok are a great fit for hair salons, so be sure to make use of them.
On social media, it is recommended to post information about your treatment menu, before and after photos, and the interior of your store .
You can also deepen relationships with your followers by communicating with them on social media through information about campaigns and special offers.
Measure 4: Use apps
By using the app, you can create digital membership cards and point cards, and you can also manage customer information such as visit dates and times and number of visits.
It will also be possible to deliver messages tailored to customer attributes , such as sending messages after a customer visits a store or distributing coupons on their birthdays .
For example, by setting up the system to automatically send coupons based on the number of visits to your store, you can achieve the "offering special benefits" mentioned in Measure 2.
If you can get your customers to use the app in this way, you will be able to take action through the app.
With increased opportunities for communication, customers will have a more positive impression of your salon.
This article explains in detail how to use apps in your salon.
To identify repeat customers and understand saint kitts and nevis email address their needs, create a database using a CRM (customer relationship management) system.
This makes it possible to provide accurate information and run campaigns aimed at targeted customers .
Measure 2: Offer special benefits
Another effective way to increase repeat visits is to offer customers special rewards for visiting your store.
There is a big difference in the percentage of customers who go to other stores depending on whether or not there is a special bonus.
The key point when deciding on rewards is to not set the hurdle for earning points too high and to make them beneficial to customers .
If we had a system like "Get 200 yen off for 10 visits," customers wouldn't find it very appealing, thinking, "I've had to come here for over a year to get a 200 yen discount..."
It is also generally said that it is difficult to stay at a hair salon for longer than the fourth visit.
For this reason, it is important to create systems that make customers want to return multiple times, such as "500 yen off after two visits," "free samples after three visits," and "free treatment after four visits."
Measure 3: Use social media
SNS (social media) is a very useful tool for increasing repeat customer rates at a beauty salon.
In particular, social media platforms that focus on visual elements such as Instagram and TikTok are a great fit for hair salons, so be sure to make use of them.
On social media, it is recommended to post information about your treatment menu, before and after photos, and the interior of your store .
You can also deepen relationships with your followers by communicating with them on social media through information about campaigns and special offers.
Measure 4: Use apps
By using the app, you can create digital membership cards and point cards, and you can also manage customer information such as visit dates and times and number of visits.
It will also be possible to deliver messages tailored to customer attributes , such as sending messages after a customer visits a store or distributing coupons on their birthdays .
For example, by setting up the system to automatically send coupons based on the number of visits to your store, you can achieve the "offering special benefits" mentioned in Measure 2.
If you can get your customers to use the app in this way, you will be able to take action through the app.
With increased opportunities for communication, customers will have a more positive impression of your salon.
This article explains in detail how to use apps in your salon.