To start a personalized content strategy you need to follow these few steps
Posted: Sun Jan 19, 2025 3:49 am
Segment your audience : good data collection and segmentation work is essential to create highly personalized quality content. Analyze traffic to your site based on some fundamental criteria: the contact's geographic location, interests (if they are interested in particular topics), online behavior (if they have already visited your site, or if it is the first time) and the source of the traffic (if it came to your site from organic traffic, direct traffic or referrals).
choose a marketing automation software : platforms like HubSpot or Pardot collect all the information about your contacts and process the data automatically. There are also platforms specifically designed for content angola email list personalization, such as Smart Content and Gravity : with their help you can create personalized, relevant and high-quality content.
Here are some of the benefits you can get through personalized content.
Increase conversions
Personalized content speaks to the heart of the user, who is therefore more likely to delve deeper into the offer.
Just think about emails , for example . Impersonal and generic emails have little chance of being opened, with the result that they often end up directly in the trash.
Instead, through content personalization, you can improve the Open Rate, the percentage of recipients who open an email out of the total number of emails sent or emails actually delivered, and the Click Through Rate, the percentage of recipients who have opened an email and click on the link contained in it.
choose a marketing automation software : platforms like HubSpot or Pardot collect all the information about your contacts and process the data automatically. There are also platforms specifically designed for content angola email list personalization, such as Smart Content and Gravity : with their help you can create personalized, relevant and high-quality content.
Here are some of the benefits you can get through personalized content.
Increase conversions
Personalized content speaks to the heart of the user, who is therefore more likely to delve deeper into the offer.
Just think about emails , for example . Impersonal and generic emails have little chance of being opened, with the result that they often end up directly in the trash.
Instead, through content personalization, you can improve the Open Rate, the percentage of recipients who open an email out of the total number of emails sent or emails actually delivered, and the Click Through Rate, the percentage of recipients who have opened an email and click on the link contained in it.