The company was looking for new ways to increase sales of its Havoline product line
Posted: Sun Jan 19, 2025 3:42 am
3. Texaco
Finally, the last success story related to Smarketing concerns the company of products and services Texaco . This group, with over 100 years of activity, saw an opportunity for growth in its subsidiary in Brazil.
2016 was a difficult year for the Brazilian economy. In this difficult context, Texaco andorra email list Brazil decided to apply a change of strategy and modify its traditional sales and marketing structures.
It worked on marketing strategies to increase lead generation and opportunities for its authorized distributors. And as a result, it increased its sales.
After developing a personalized content strategy based on their target, they used Lead Scoring to determine which of the generated leads were actually qualified, in order to make the work of the Sales department easier.
From there, Texaco reorganized its CRM (Customer Relationship Management) operations to measure lead activity and qualification status, and facilitate communication between Sales and Marketing.
After implementing this formula, Texaco’s web traffic increased by more than 90% between August and November 2016, and the average monthly number of leads increased by 30%. With these numbers, the company exceeded its goals.
These 3 success stories show us the importance of implementing Smarketing in your business. Don't be in any doubt: it will help increase your revenue.
Finally, the last success story related to Smarketing concerns the company of products and services Texaco . This group, with over 100 years of activity, saw an opportunity for growth in its subsidiary in Brazil.
2016 was a difficult year for the Brazilian economy. In this difficult context, Texaco andorra email list Brazil decided to apply a change of strategy and modify its traditional sales and marketing structures.
It worked on marketing strategies to increase lead generation and opportunities for its authorized distributors. And as a result, it increased its sales.
After developing a personalized content strategy based on their target, they used Lead Scoring to determine which of the generated leads were actually qualified, in order to make the work of the Sales department easier.
From there, Texaco reorganized its CRM (Customer Relationship Management) operations to measure lead activity and qualification status, and facilitate communication between Sales and Marketing.
After implementing this formula, Texaco’s web traffic increased by more than 90% between August and November 2016, and the average monthly number of leads increased by 30%. With these numbers, the company exceeded its goals.
These 3 success stories show us the importance of implementing Smarketing in your business. Don't be in any doubt: it will help increase your revenue.