Once you have the strategy all laid out, I move on to taking action.

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Pro tip: I recently stumbled upon Rival Flow, an AI-powered content gap analysis tool that streamlines the audit process. Instead of manually looking for gaps, it compares your blog posts with the top three ranking SERP pages and provides actionable insights.

While I’ve only tested it briefly for a client, the early signs are promising. Like all things SEO, it’ll take time to see real results.


Content Marketing Planning Templates
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Step 4: Bridge the gap.

Refresh High-Potential Pages
Focus on pages that are on the brink of ranking success (positions 5–15).

The goal is to enhance their relevance by improving readability, adding up-to-date information, and aligning the content closely with user intent.

Be sure to replace outdated stats, references, and examples with fresh, more relevant ones. According to a recent Contentoo-HubSpot study, refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%.

Create New Content
For obvious content gaps, create bahrain phone number material fresh, targeted content: blogs, guides, or videos aligning with the specific pain points of your audience. This is your opportunity to capture relevant high-quality traffic.

Here is an interesting take that Jocelyn Chan, the global marketing communications manager at TrusTrace, shared in the Contentoo-HubSpot study.

She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts. ​You put a lot of time and energy into creating content, and it's equally as important to put energy into distributing it by packaging the information in different formats. ​

Also, not everyone likes to read, or listen to a really hyper podcast host, so repetition of your message in a diversity of formats can go a long way.