Poor sustainability of results
Posted: Sat Jan 18, 2025 10:35 am
Low qualification of leads
An ad contains very few characters for us to be able to clearly define the customer profile we are looking for. Ad results often have high bounce rates because people click on the ad and then realise when they reach our website that it is not what they were looking for. With a content strategy it is different because little by little we reinforce the idea and the customer profile we want to achieve by generating many similar contents, linking them to each other, describing the content using meta tags, etc. In other words, we have much more control over the direction and objectives we give to our contents. In other words, Content buy croatia whatsapp number database Marketing for service portals will generate visitors with a greater probability of becoming clients.
SEM or ad positioning is like a car that needs to be filled with gas to keep it running. SEO or organic positioning, which is what we achieve through a content marketing strategy, is like a chrysanthemum seed, which does not need to be watered because it will grow over time.
Content marketing works very well in the long term compared to ad-based marketing, which is limited by the time you spend on each campaign.
The cost of getting unlimited traffic through content is much lower than that of a paid campaign.
An ad contains very few characters for us to be able to clearly define the customer profile we are looking for. Ad results often have high bounce rates because people click on the ad and then realise when they reach our website that it is not what they were looking for. With a content strategy it is different because little by little we reinforce the idea and the customer profile we want to achieve by generating many similar contents, linking them to each other, describing the content using meta tags, etc. In other words, we have much more control over the direction and objectives we give to our contents. In other words, Content buy croatia whatsapp number database Marketing for service portals will generate visitors with a greater probability of becoming clients.
SEM or ad positioning is like a car that needs to be filled with gas to keep it running. SEO or organic positioning, which is what we achieve through a content marketing strategy, is like a chrysanthemum seed, which does not need to be watered because it will grow over time.
Content marketing works very well in the long term compared to ad-based marketing, which is limited by the time you spend on each campaign.
The cost of getting unlimited traffic through content is much lower than that of a paid campaign.