Prepare your Facebook and Instagram store for Black Friday: tips from the social network
Posted: Sat Jan 18, 2025 9:40 am
By Alberto Gonzalez
Marketing4eCommerce Editor
SSummer is coming to an end and Black Friday (and Christmas) are just around the corner, and with it comes the busiest season for most businesses, especially eCommerce stores. This means that different brands and businesses are beginning to plan and develop their campaigns and strategies to achieve the greatest possible amount of sales.
Social media plays an even more important role for e-commerce during these holidays, as it is a very effective means of discovering products. In fact, according to studies carried out by Facebook, 86% of those who regularly use its social network in the United States have bought a product that they discovered through it in the last three months. With this in japan business email database mind, Mark Zuckerberg 's company has published a series of tips to make the most of the opportunities offered by its stores on both Facebook and Instagram during this season.
Building a good catalog is essential
The catalog is one of the most important aspects of any online store, as it provides all the information necessary for customers to make a purchase decision. In addition, having a complete catalog with the right information can also offer an additional boost in search rankings, which ultimately creates a greater opportunity for discovery by potential consumers.
Marketing4eCommerce Editor
SSummer is coming to an end and Black Friday (and Christmas) are just around the corner, and with it comes the busiest season for most businesses, especially eCommerce stores. This means that different brands and businesses are beginning to plan and develop their campaigns and strategies to achieve the greatest possible amount of sales.
Social media plays an even more important role for e-commerce during these holidays, as it is a very effective means of discovering products. In fact, according to studies carried out by Facebook, 86% of those who regularly use its social network in the United States have bought a product that they discovered through it in the last three months. With this in japan business email database mind, Mark Zuckerberg 's company has published a series of tips to make the most of the opportunities offered by its stores on both Facebook and Instagram during this season.
Building a good catalog is essential
The catalog is one of the most important aspects of any online store, as it provides all the information necessary for customers to make a purchase decision. In addition, having a complete catalog with the right information can also offer an additional boost in search rankings, which ultimately creates a greater opportunity for discovery by potential consumers.