Tips for creating successful exit-intent pop-up campaigns
Posted: Sat Dec 21, 2024 3:28 am
Poptin syncs with several popular software including MailChimp, HubSpot, GetResponse, Constant Contact, Zapier and more.
And of course, it works on Magento, among other platforms.
igor-miske-207639-unsplash
Okay, so you’re convinced that you need accounting directors email lists use exit-intent popups. Now it’s time to review several tips to make your campaign a success.
Let's take a look.
Add visitor name to popup
Now, this will only work if you can tell that the visitor is a subscriber, customer, or member of your site. This falls under the category of marketing personalization.
And the reason this works is because using names grabs consumers' attention. That's why you want to address them by name in email marketing.
Neither sir nor madam (or friend).
In short, it makes them more receptive to hearing (or reading) what you have to say.
Customize your Magento popups based on the referral source
Your visitors come from all over the web. And if you're playing your cards right, you're deliberately generating traffic from multiple sources.
For example, you have links in your email campaign, guest blog posts, social media posts, and ads.
Knowing where your traffic is coming from is vital to making exit-intent popups work. For example, if a visitor is coming from a guest blog about handbags, then you can display an offer on handbags.
The idea is to create a popup specifically for traffic from the sources you set up.
Chances are they're more likely to convert. If they're a visitor to your email, don't forget to include their name!
Make suggestions for related content
Let's say you have a blog on your site. If so, you can keep your visitors on your site longer by using exit-intent popups that suggest other related posts.
This will help reduce bounce rate and increase session times.
Over time, you can show another popup asking them to check out offers they're likely to be interested in based on the content they're browsing.
Offer your visitors options
Sometimes it's not easy to segment pop-ups based on the visitor. In this case, you can always offer them two or three options.
For example, if you sell clothes, shoes, and apparel, you can ask them what they would like to receive offers on.
And of course, it works on Magento, among other platforms.
igor-miske-207639-unsplash
Okay, so you’re convinced that you need accounting directors email lists use exit-intent popups. Now it’s time to review several tips to make your campaign a success.
Let's take a look.
Add visitor name to popup
Now, this will only work if you can tell that the visitor is a subscriber, customer, or member of your site. This falls under the category of marketing personalization.
And the reason this works is because using names grabs consumers' attention. That's why you want to address them by name in email marketing.
Neither sir nor madam (or friend).
In short, it makes them more receptive to hearing (or reading) what you have to say.
Customize your Magento popups based on the referral source
Your visitors come from all over the web. And if you're playing your cards right, you're deliberately generating traffic from multiple sources.
For example, you have links in your email campaign, guest blog posts, social media posts, and ads.
Knowing where your traffic is coming from is vital to making exit-intent popups work. For example, if a visitor is coming from a guest blog about handbags, then you can display an offer on handbags.
The idea is to create a popup specifically for traffic from the sources you set up.
Chances are they're more likely to convert. If they're a visitor to your email, don't forget to include their name!
Make suggestions for related content
Let's say you have a blog on your site. If so, you can keep your visitors on your site longer by using exit-intent popups that suggest other related posts.
This will help reduce bounce rate and increase session times.
Over time, you can show another popup asking them to check out offers they're likely to be interested in based on the content they're browsing.
Offer your visitors options
Sometimes it's not easy to segment pop-ups based on the visitor. In this case, you can always offer them two or three options.
For example, if you sell clothes, shoes, and apparel, you can ask them what they would like to receive offers on.