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Marketing and technology at the service of B2B

Posted: Sat Jan 18, 2025 9:20 am
by nrumohammad0
To do B2B digital marketing we need adequate tools. It would be impossible to carry out Inbound Marketing actions without a Marketing Automation platform or launch an ABM campaign to a high-value potential customer without a CRM.

Marketing Automation
Defining and coordinating all Marketing actions in every single phase of list of fiji consumer email the funnel is practically impossible without having technology to help us. For this we count on the strength of Marketing Automation . It is also very useful for nourishing with content those leads who are not yet ready to buy and 'convincing' them little by little.

So, in a nutshell, what are the pros of Marketing Automation?

Specialized content

Interaction with leads

Time saving

Checking the results

CRM
Even in this context, knowing how to manage, analyze, segment and use data correctly has a fundamental value. In marketing, this information allows us to control which content is most effective in each step of the purchasing cycle , helping us decide how to improve investments in the customer relationship system, etc.