Get that platform off the ground
Posted: Sat Jan 18, 2025 8:56 am
The 6 month post-implementation period of a digital analytics project is crucial to ensuring the successful adoption of analytics data in any business. This success can’t be achieved without regular maintenance and training, and just like an expensive jet plane your analytics platform needs a competent and skilled pilot.
To help you get an idea of what’s involved in the post-implementation process of SiteCatalyst so you can better manage your team, here are some of the key factors you should be focusing on:
Become familiar with the data
Your web analyst, along with the rest of your digital team, should be romania email list 1.8 million contact leads spending this time familiarising themselves with the data in the reports. Many times they’ll find the quality of data coming through is not what they’d expected. Or worse, they have a lot of data points missing from the initial implementation due to IT not having the time to implement, or they were deprioritised, or postponed. Your analyst needs to keep on top of these defects in the initial implementation so they can be scheduled for fixing in the next release cycle.
Probably worth mentioning here is the ‘improved’ Dynamic Tag Manager (DTM) from Adobe that’s a really neat tool to migrate to, if you haven’t already. The rule-based interface is easy enough for your web analyst to control while reducing the dependence on IT resources. This way you may not need to wait months before the change request is fulfilled. However, there are still a small number of instances where some code on page is required.
Build business confidence
Having gained a good degree of data confidence, your digital analyst now has the major task of getting stakeholders to trust the data, not to mention articulating the potential uses of the data. This involves the development and presentation of numerous reports in varying degrees of detail; marketing will need detailed channel reports and dashboards to see how their acquisition strategy is paying off, and the content team will be interested in how visitors engage with the site and which articles are popular, while the senior management team will be interested in top of the line reports.
To help you get an idea of what’s involved in the post-implementation process of SiteCatalyst so you can better manage your team, here are some of the key factors you should be focusing on:
Become familiar with the data
Your web analyst, along with the rest of your digital team, should be romania email list 1.8 million contact leads spending this time familiarising themselves with the data in the reports. Many times they’ll find the quality of data coming through is not what they’d expected. Or worse, they have a lot of data points missing from the initial implementation due to IT not having the time to implement, or they were deprioritised, or postponed. Your analyst needs to keep on top of these defects in the initial implementation so they can be scheduled for fixing in the next release cycle.
Probably worth mentioning here is the ‘improved’ Dynamic Tag Manager (DTM) from Adobe that’s a really neat tool to migrate to, if you haven’t already. The rule-based interface is easy enough for your web analyst to control while reducing the dependence on IT resources. This way you may not need to wait months before the change request is fulfilled. However, there are still a small number of instances where some code on page is required.
Build business confidence
Having gained a good degree of data confidence, your digital analyst now has the major task of getting stakeholders to trust the data, not to mention articulating the potential uses of the data. This involves the development and presentation of numerous reports in varying degrees of detail; marketing will need detailed channel reports and dashboards to see how their acquisition strategy is paying off, and the content team will be interested in how visitors engage with the site and which articles are popular, while the senior management team will be interested in top of the line reports.