We offer 360° services!
Posted: Sat Jan 18, 2025 8:32 am
Today I want to propose a game that will help us understand how to exploit the value proposition to generate content of interest for your target audience and exploit it within the website and your online communication. Let's try to do it together!
First, choose a dozen or so direct competitors of your business, it doesn't matter if they occupy the same geographic area, the important thing is that they offer a series of services or products similar to yours.
Visit the front page of each competitor you have identified
Copy and paste the first 300 words of each homepage into a Word document, removing the competitor names
Now we have a base of content to work on, at this point take a look at the Word document created, it will most likely contain sentences like the ones reported here:
For over xx years we have been dealing with…
Highly professional solutions..
Strategic approach..
Maximum quality of our product..
Highly qualified staff..
…customer-oriented
The sentences will probably not differ much from south korea email list those reported above, perhaps they will be organized differently, they will contain some synonyms, but the concepts will almost certainly be the same, furthermore, having removed the names of the companies from the Word file, you will surely have difficulty matching the sentences reported here with the site from which they come.
promise of value
This uniformity of content means that even the user has difficulty understanding how the offer of one company can be better than another. Even worse, this uniformity of content and this always identical proposal means that the only criterion of choice that is left to the customer is the price . Think about it, if we all offer the same services, the highest quality, the competence of the team and professional solutions then the only method that we leave to the customer to choose us is the price at which he can buy our product! And on the price side there will always be someone who will be able to sell at a lower price than yours , acquiring your customer and expanding their market.
First, choose a dozen or so direct competitors of your business, it doesn't matter if they occupy the same geographic area, the important thing is that they offer a series of services or products similar to yours.
Visit the front page of each competitor you have identified
Copy and paste the first 300 words of each homepage into a Word document, removing the competitor names
Now we have a base of content to work on, at this point take a look at the Word document created, it will most likely contain sentences like the ones reported here:
For over xx years we have been dealing with…
Highly professional solutions..
Strategic approach..
Maximum quality of our product..
Highly qualified staff..
…customer-oriented
The sentences will probably not differ much from south korea email list those reported above, perhaps they will be organized differently, they will contain some synonyms, but the concepts will almost certainly be the same, furthermore, having removed the names of the companies from the Word file, you will surely have difficulty matching the sentences reported here with the site from which they come.
promise of value
This uniformity of content means that even the user has difficulty understanding how the offer of one company can be better than another. Even worse, this uniformity of content and this always identical proposal means that the only criterion of choice that is left to the customer is the price . Think about it, if we all offer the same services, the highest quality, the competence of the team and professional solutions then the only method that we leave to the customer to choose us is the price at which he can buy our product! And on the price side there will always be someone who will be able to sell at a lower price than yours , acquiring your customer and expanding their market.