How to do web marketing badly
Posted: Sat Jan 18, 2025 8:28 am
Direct Response Marketing is an opportunity for small businesses that need targeted and efficient solutions to immediately respond to their customers' needs and optimize their investments at the same time.
Sometimes, in fact, only large companies can afford advertising investments aimed only at generating brand awareness or converting in a longer time frame.
The choice of Direct Response Marketing is however fundamentally linked to the market logic of the sector in which we operate and to the product offered.
Even in my field of marketing consultancy and online south africa email list promotion I have personally observed that many leads prefer to go straight to the point and complex strategies, which marketers like so much, do not always have a good ability to convert.
It often happens that when a customer is interested in a service and consequently in the relative price, we get lost by first proposing the download of guides, subscription to the newsletter, an introductory call and finally an appointment.
All these steps , although they can be useful to mature a customer and demonstrate our authority, do not respond to the needs of the customer who, not finding immediate answers, will abandon our site. This is where Direct Response Marketing comes into play!
Sometimes, in fact, only large companies can afford advertising investments aimed only at generating brand awareness or converting in a longer time frame.
The choice of Direct Response Marketing is however fundamentally linked to the market logic of the sector in which we operate and to the product offered.
Even in my field of marketing consultancy and online south africa email list promotion I have personally observed that many leads prefer to go straight to the point and complex strategies, which marketers like so much, do not always have a good ability to convert.
It often happens that when a customer is interested in a service and consequently in the relative price, we get lost by first proposing the download of guides, subscription to the newsletter, an introductory call and finally an appointment.
All these steps , although they can be useful to mature a customer and demonstrate our authority, do not respond to the needs of the customer who, not finding immediate answers, will abandon our site. This is where Direct Response Marketing comes into play!