Customer Reviews: Number of positive customer reviews collected during the period K-Factor: The rate at which a website, app, or customer base grows. Net Promoter Score: This metric is calculated by asking customers how likely they are to recommend a company to a friend or colleague, on a scale of 0 to 10. Support Cost per Ticket: The total monthly operating expenses of the support team divided by the monthly ticket volume. As you may have noticed while browsing this article, there are dozens of metrics you can analyze. But only you know which ones will tell you whether your strategies are working.
Make sure your metrics work for you, not the other way chinese overseas british data around. The Complete Guide to Growt Marketing in 2025 GROWTH-marketing 416 Views Rating 5 ( 6 Votes ) To get the most out of your growth strategy, having a clear process for running experiments to improve the quality of your product is paramount. If you approach this with some scientific methods - allowing any tests to be analyzed quantitatively - you are on the right track. The simple science experiment below can be found in any high school textbook.
We will use the same concept only in a more expanded form. The key here is to have an ad hoc decision-making process where you focus your time, effort, and money on finding the key growth channels. Trusting a scientific growth experiment allows you to track data rather than follow your gut (don’t get us wrong, it’s intuitive, but it can’t guarantee that future multi-tasking tests like this will work). Ultimately, this will help you make the most informed decision you can without having to think about your business’s growth. There are several methods (or anagrams) you can use in your experiments, but the one that has worked best for us is the GROWS process, invented by Growth Tribe from Amsterdam.