They take care of the following:
Posted: Sat Jan 18, 2025 6:31 am
Uncompromised Technical Soundness
This has by far been my biggest learning about the content culture of any organization — you cannot out-achieve with creativity what you under-achieve with technical soundness.
Even the best-laid content plans go astray if the technical execution is not rock solid. For this reason, content teams often have dedicated people assigned to ensure technical efficiency.
Platform optimization. This refers to the action taken to get the best out of the publishing platforms, including ideal word count, image dimensions, video resolutions, etc., to boost visibility.
Content accessibility. Content teams must make sure that the content is readable without imposing cognitive load onto the reader. They optimize the content with clean fonts and user-friendly layout that guides the reader through the content.
Cross-browser and cross-device compatibility. Content is crafted with the intention to serve readers using different browsers and devices, so all readers get a similar and optimized experience consuming the content.
Load-speed. Studies have shown that 40% of site visitors will abandon your website if your page doesn't load in three seconds. So, it is very important to optimize your site to load faster.
Nikola Baldikov, the CEO of InBound Blogging, provides venezuela phone number material a unique insight into the importance of having members with a technical background in your content marketing team.
“Having team members with a technical background and others with design experience is very beneficial, especially for content projects, as they often require both technical skills and creative problem-solving. Together, these viewpoints can generate ideas that none of the team members could have come up with on their own.”
This has by far been my biggest learning about the content culture of any organization — you cannot out-achieve with creativity what you under-achieve with technical soundness.
Even the best-laid content plans go astray if the technical execution is not rock solid. For this reason, content teams often have dedicated people assigned to ensure technical efficiency.
Platform optimization. This refers to the action taken to get the best out of the publishing platforms, including ideal word count, image dimensions, video resolutions, etc., to boost visibility.
Content accessibility. Content teams must make sure that the content is readable without imposing cognitive load onto the reader. They optimize the content with clean fonts and user-friendly layout that guides the reader through the content.
Cross-browser and cross-device compatibility. Content is crafted with the intention to serve readers using different browsers and devices, so all readers get a similar and optimized experience consuming the content.
Load-speed. Studies have shown that 40% of site visitors will abandon your website if your page doesn't load in three seconds. So, it is very important to optimize your site to load faster.
Nikola Baldikov, the CEO of InBound Blogging, provides venezuela phone number material a unique insight into the importance of having members with a technical background in your content marketing team.
“Having team members with a technical background and others with design experience is very beneficial, especially for content projects, as they often require both technical skills and creative problem-solving. Together, these viewpoints can generate ideas that none of the team members could have come up with on their own.”