It allows you to start conversations with your target audience : a correct application of your content marketing strategy will make it easier for you to obtain responses from your readers , through comments, shares or questions. These positive responses from your audience confirm your position and the trust they generate in those who do not yet have references of your brand.
9. It is a lead generator : You can offer free content as a currency so that leads leave you their data and you can start conversations buy australia whatsapp number database with them through email marketing nurturing flows.
10. It is a tool to push leads towards purchasing : The content sent through transactional emails or automated email marketing flows allows you to satisfy the information needs of your prospects as they progress through the purchasing process, helping them move from one stage to another in this process.