Video marketing also provides a strong return on investment (ROI).
Posted: Sat Jan 18, 2025 6:11 am
Benefits of Video for B2B Marketing
Why should you consider adding (or increasing) video content to your B2B marketing strategy? Here are the most convincing reasons I found in our survey.
High Levels of Engagement
Marketers report that video results in high engagement from their target audience, with about one-third claiming video generates more leads than other types of content. We also found that videos get more likes, shares, and comments.
Regardless of your specific marketing goals, engagement is always a good sign that you’re effectively connecting with your audience.
Moreover, most B2B buyers prefer doing their own research malta phone number material before connecting with a sales rep, so producing engaging content to reach those in the market for your product or service is key to turning them into leads.
Strong ROI
Of the marketers we surveyed, 52% reported a high ROI and 47% an average ROI on their video content. Overall, 22% said the ROI of video content is higher than other types of marketing content.
Although video production can be more demanding than producing other types of content, I think these numbers speak for themselves in terms of how video can boost your marketing efforts.
Effective in Reaching Business Goals
An impressive 73% of respondents find video marketing effective or very effective in helping them reach their business goals.
They found it particularly effective in these three areas:
Why should you consider adding (or increasing) video content to your B2B marketing strategy? Here are the most convincing reasons I found in our survey.
High Levels of Engagement
Marketers report that video results in high engagement from their target audience, with about one-third claiming video generates more leads than other types of content. We also found that videos get more likes, shares, and comments.
Regardless of your specific marketing goals, engagement is always a good sign that you’re effectively connecting with your audience.
Moreover, most B2B buyers prefer doing their own research malta phone number material before connecting with a sales rep, so producing engaging content to reach those in the market for your product or service is key to turning them into leads.
Strong ROI
Of the marketers we surveyed, 52% reported a high ROI and 47% an average ROI on their video content. Overall, 22% said the ROI of video content is higher than other types of marketing content.
Although video production can be more demanding than producing other types of content, I think these numbers speak for themselves in terms of how video can boost your marketing efforts.
Effective in Reaching Business Goals
An impressive 73% of respondents find video marketing effective or very effective in helping them reach their business goals.
They found it particularly effective in these three areas: